Simplified Co-Marketing Terms and Conditions: How doing business with IBM just got easier

Doing business with IBM just got easier! Imagine beginning a business journey with a 19-page contract, full of terms you may not understand. Business Partners told IBM the process was not ideal, and IBM listened.

The Co-Marketing Terms and Conditions (Ts/Cs) have now been written using less legalese, making them easier to understand. The contract is now only three pages! Additionally:

1 – All “how to execute” language has been moved to the IBM Co-Marketing Guide, a companion document to the Ts/Cs.

2 – There is also now a clear description of:

  • Expenses that are prohibited
  • Expenses that can cause an entire claim to be ineligible for reimbursement
  • Business Partner responsibilities

The changes allow Business Partners to focus on their marketing efforts and reap the benefits of co-marketing with IBM. IBM…introduced us to a new kind of marketing, and the funds helped us explore that, leading to 20 percent more leads.”—Flavio Denicolay, Commercial Manager, IGV (Ing. Gastón Verdier)

Business Partners can access the Ts/Cs associated with an Incentive Offering in the Co-Marketing Center tool. For questions concerning the updated Ts/Cs, please send a note to

Donna Schlitt
Manager of Co-Marketing, IBM Global Business Partners