Point, click and accept a new opportunity to grow your business
By Lisa Newton | 2 minute read | September 25, 2019
“Buying and selling has never been easier than it is today.” That is a seemingly obvious and cliché statement.
Yet, consider that less than 80 years ago—within the lifetime of nearly 40 million Americans still making purchases today—many had to travel good distances to buy basic necessities, or rely on a massive book of merchandise and its multi-week delivery schedule.
I remember during my mother’s holiday preparations she would plan the tabletop and inevitably, a new tablecloth required placing a catalog order to get the right color and the right size.. we hoped. The order was called in and the waiting began. It always took weeks, but it was also a bit of a mystery. There were no tracking updates or delivery time-frame options to select. You ordered and waited. Reminiscing about that experience helps me truly appreciate today’s click-to-purchase same-day delivery transactions.
Now the digital transformation that upended B2C buying and selling is well on its way in the B2B economy. While more than 50 percent of global GDP is expected to be digitized by 2022*, nearly half a trillion USD of revenue — 480 billion — will flow through Business Partners and digital environments by 2021.**
The B2B-equivalents of Amazon are being created now. They will evolve over the next several years to become a dominant driver of a business’ revenue and an environment for cross-partner collaboration that supports client demand for multi-vendor solutions.
This next generation of disrupters will understand and enable the flow of technology solutions through digital marketplaces—capitalizing on a channel where the client gets the fast service and competitive pricing they demand and businesses enjoy a low-touch, profitable revenue stream while maintaining control of the relationship.
These disrupters will be able to:
- Move with speed
- Maintain control
- Maximize earnings potential (while reducing costs)
Of course, such marketplaces need solutions that clients want: security for a vast array of devices, the ability to manage and monitor content across numerous platforms, and capability to move massive amounts of data at hyper speed. Clients also want infrastructure alternatives, such as cloud, to reduce operating costs and spawn new product development and delivery.
On October 2nd, IBM will host a webcast on simple ways to boost your business with digital marketplaces. Please join us to learn more about how IBM has enabled and supported businesses’ use of digital marketplaces, and how we can help you.
Looking at 2020 and beyond, B2B buying and selling has never been easier than it will be through digital marketplaces: get started and accelerate your business growth. Click here to join us on October 2nd at 10:00am EST.
*IBM MD&I, Multi-Variate External Sources Summarized and Nov 2017 — Web Conference: Worldwide Digital Transformation 2018 Predictions, November 2017 Oct 2017 —IDC FutureScape: Worldwide IT Industry 2018 Predictions.
**IBM MD&I Analysis for Buyers, Competitors and Ecosystem Dominance, GMV 2H18 for Delivery Models, IDC 3Q18 Server Tracker for Infrastructure Renaissance IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of market opportunity