3 easy ways to use DCM Web Syndication

Utilizing website syndication through the IBM Digital Content Marketing (DCM) platform is one of the easiest ways to get IBM product information on your website with minimal effort. Whether you are new to DCM or a seasoned pro, the biggest advantage of web syndication is the ease of displaying current IBM product information.

Here are three easy ways to use the DCM platform for web syndication:

  • Set it and forget it. All you need to do is embed a piece of code into your page, and you are done! When information about IBM products gets updated, the changes happen automatically on your website. This means no worrying about finding and updating your website with the latest information on the IBM products you sell.
  • Access all IBM offerings and select just what you need. The IBM product showcase spans the full IBM portfolio across hardware, software and services. With DCM, you can take a look at the entire showcase and add content to your website for just the IBM products you offer.
  • Choose from a variety of web plug-in options. Embed multiple pages, single webpages or web banners as you determine, based on the design of your website or digital content strategy. These options offer flexibility to keep the experience tailored to you and your clients.

The syndicated web pages and banners are all designed to drive engagement and sales opportunities. Each tactic has one or more call-to-action (CTA) offers that drive to valuable marketing assets such as videos, white papers and ebooks. The most valuable assets, which are closer to the purchase stage, will be “gated” with a registration page. This means that when a prospect clicks the link, they will be prompted to fill out a form that will provide you with information you need to follow up directly. Note: IBM does not have visibility into the registration form data—these are your leads!

If you are ready to learn more, be sure to watch the replay of the most recent installment in our DCM webinar series, Web Syndication and Plugins: What are they and how to best use them. Learn the advantages and differences between showcase, single page and web banner web syndication with IBM DCM!

Lisa Friedrich
Digital Marketing Programs Manager, IBM Global Business Partners

Video: How to use Web Syndication and Plugins