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Getting to know Watson Analytics for Social Media capabilities: Conversation clusters and more

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Getting to know Watson Analytics for Social Media capabilities: Conversation clusters and more


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You can serve your customers better by deepening your knowledge based on what they write on social media. The latest Watson Analytics for Social Media capabilities can make that easier for you. Let’s take a look.

Watson Analytics for Social Media capabilities clustersConversation Clusters

In the great balance of life, I find two forces —bias and focus—to directly impact one another. As my focus increases, my bias increases. I know what I’m doing or what I’m looking for, and it impacts the way that I do it.

As my focus decreases, my bias decreases in favor of creativity. It’s necessary to make social media analysis focused. Without doing so, each analysis would include videos of cats chasing lasers. But that means it’s also easy to become too biased in our analysis. Conversation clusters, a Watson Analytics for Social Media capability, allows you to have all the focus with none of the bias. How? it looks at the dataset you’ve created during configuration, and reveals the contents grouped by distinct conversations.

Sentiment Customization

We all make mistakes. In the past, Watson Analytics for Social Media, while practically perfect, has made one or two itself. There have been times when it hasn’t quite understood what an author on social media meant. So, it misclassified sentiment as positive or negative, when it really shouldn’t have been.

Thanks to a customization capability, such misclassification is much less likely. You can direct Watson Analytics for Social Media to ignore words or phrases when looking for social sentiment indicators. Simply click the misclassified word and turn sentiment detection “off.”

Russian and Chinese

There are hundreds of millions of people around the globe who speak Russian and Chinese, and they’ll be thrilled to know that Watson Analytics for Social Media understands them. Yes, there are now Russian and Chinese language options for people configuring projects in Watson Analytics for Social Media.

Watson Analytics for Social Media capabilities: Something for everyone

If you aren’t a Watson Analytics user, now’s the perfect time to get started with your complimentary 30-day trial. Click here to get started…and be sure to share any cool stories with me: ahsmith@us.ibm.com

If you’re already using Watson Analytics for Social Media, you’ll notice the new languages, sentiment customization and conversation clusters visualization right away. Thank you for being a customer, and I hope you’re as excited about these Watson Analytics for Social Media capabilities as I am. When you find something game-changing, I’d love to know!

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