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Forsyth Alexander

10 types of data that change your business game

We should be celebrating data. If we didn't have data, we'd making decisions based on instinct or gut feel. That might lead to one or two successes, but it's like pin-the-tail-on-the-donkey. A whole lot of blind stabbing goes on. These 10 types of data take the blindfold out of the game while adding tremendous value.