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Watson Analytics

Allison Castelot

Watson Analytics

Allison Castelot

Getting to know Watson Analytics for Social Media capabilities: Conversation clusters and more

You can serve your customers better by deepening your knowledge based on what they write on social media. Learn how the latest Watson Analytics for Social Media capabilities can make that easier for you.

Watson Analytics

Forsyth Alexander

What Watson Analytics for Social Media showed me about spring cleaning surprised me

Recently a friend of mine recently introduced me to Fats Waller's song called Spring Cleaning. The title took me back to my major dusting and baseboard scrubbing endeavors a few months ago. Being a curious sort, I started wondering who else did their spring clean . So, I fired it up Watson Analytics for Social Media and got some surprises along the way.

Watson Analytics

Allison Castelot

This is how you avoid self-centered social media analysis using Watson Analytics for Social Media

I’m writing today to inspire the many Watson Analytics for Social Media users who have been creating great projects. I want to challenge you to create projects that are outside of the box—projects that get to the heart of a disruptive issue with one big difference. You take your competitors, and even your own brands, out of the social media analysis equation.

Watson Analytics

Allison Castelot

Ciao, ragazze! Or, how I keep getting influenced to eat pizza for lunch

We at IBM are marching on toward evermore valuable analytics that help you get rich insights out of social media data (and maybe even influence what you eat for lunch).

Watson Analytics

Holly Nielsen

How leading marketers are using social analytics

In 2016, UBM conducted a survey to learn more about how businesses are using social media analytics today. Find out more about their research and how it affects you.