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What's happening? What's new? How do I use Watson Analytics? What can I do? Find answers to these questions in the Watson Analytics blog.

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Watson Analytics

Tim Aston

WASM digs into U.S. National Park trends on Reddit

With summer rapidly approaching, vacations are on everyone’s mind. To help plan mine, I turned to Reddit and looked at all posts about U.S. national...

Watson Analytics

Tim Aston

Social media reacts to #metoo at Golden Globes, music at Grammys

Two of the season’s biggest awards shows aired in the last few weeks - the Grammys and the Golden Globes, and were received very differently on soci...

 

Usaama Alnaji

World Animal Day through the lens of social media analytics

The World Animal Day organization chose social media as its main vehicle of promotion for their big day on October 4. So, researching it with social media analytics was a no-brainer. I fired up Watson Analytics for Social Media and this is what I learned.

Watson Analytics

Usaama Alnaji

Eclipsing social media with Watson Analytics for Social Media

The eclipse has come and gone, and your viewing glasses are probably gathering dust. But while you were picking the best spot for viewing, there was an eclipse social media effect. I used Watson Analytics for Social Media to take a look.

Watson Analytics

Allison Biesboer

You don't have to be a tennis fan to love-love social media analytics for the US Open

So, tennis aficionados and newbies, what's all the racket about? A new tennis fan and a seasoned tennis fan weigh in on this year’s hot event—the US Open—using social media analytics.

Watson Analytics

Allison Castelot

Getting to know Watson Analytics for Social Media capabilities: Conversation clusters and more

You can serve your customers better by deepening your knowledge based on what they write on social media. Learn how the latest Watson Analytics for Social Media capabilities can make that easier for you.

Watson Analytics

Forsyth Alexander

What Watson Analytics for Social Media showed me about spring cleaning surprised me

Recently a friend of mine recently introduced me to Fats Waller's song called Spring Cleaning. The title took me back to my major dusting and baseboard scrubbing endeavors a few months ago. Being a curious sort, I started wondering who else did their spring clean . So, I fired it up Watson Analytics for Social Media and got some surprises along the way.

Watson Analytics

Allison Castelot

This is how you avoid self-centered social media analysis using Watson Analytics for Social Media

I’m writing today to inspire the many Watson Analytics for Social Media users who have been creating great projects. I want to challenge you to create projects that are outside of the box—projects that get to the heart of a disruptive issue with one big difference. You take your competitors, and even your own brands, out of the social media analysis equation.

Watson Analytics

Usaama Alnaji

Giving social analytics a sporting chance

Last night, the Golden State Warriors won their fifth NBA championship. And, on Sunday, the Pittsburgh Penguins won their fifth Stanley Cup. To celebrate, I fired up Watson Analytics for Social Media. The goal? Use social analytics to answer two age-old questions.

Watson Analytics

Forsyth Alexander

May 16, 2017: May the 15th anniversary of Attack of the Clones enlighten us about Star Wars Day

On May 16, 2002, Star Wars II: Attack of the Clones was released. So, I wanted to mark this anniversary somehow. And, then it hit me, why not a follow-up to my May the 4th Star Wars Day article? I could compare this year's data to last year's. All I had to do was fire up my trusty social media analytics solution, Watson Analytics for Social Media.