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What's happening? What's new? How do I use Watson Analytics? What can I do? Find answers to these questions in the Watson Analytics blog.

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Analytics for all

Tim Aston

WASM digs into U.S. National Park trends on Reddit

With summer rapidly approaching, vacations are on everyone’s mind. To help plan mine, I turned to Reddit and looked at all posts about U.S. national...

Analytics for all

Tim Aston

Social media reacts to #metoo at Golden Globes, music at Grammys

Two of the season’s biggest awards shows aired in the last few weeks - the Grammys and the Golden Globes, and were received very differently on soci...

Analytics for all

Allison Castelot

This is how you avoid self-centered social media analysis using Watson Analytics for Social Media

I’m writing today to inspire the many Watson Analytics for Social Media users who have been creating great projects. I want to challenge you to create projects that are outside of the box—projects that get to the heart of a disruptive issue with one big difference. You take your competitors, and even your own brands, out of the social media analysis equation.

Analytics for all

Karen Galiger

In a sea of social media analytics software, one tool stands out

Social media analytics software should do more than listen. This infographic shows you why Watson Analytics for Social Media stands out with its holistic view of customers, prospects and sentiment.

Analytics for all

Matthew Denham

5 reasons why boring enterprise data + relevant social data = amazing

Everything you need to transform the boring into relevant, exciting insights can be found in Watson Analytics for Social Media. Here are five reasons why you should be prepared to be amazed.

What's new

Allison Castelot

New in Watson Analytics for Social Media: The nuances of conversation

Now you can dig deeper into the social sentiments expressed about your product, company or service with the latest Watson Analytics for Social Media feature.

Analytics for all

Holly Nielsen

How leading marketers are using social analytics

In 2016, UBM conducted a survey to learn more about how businesses are using social media analytics today. Find out more about their research and how it affects you.

Analytics for all

Kirk Thornton

Applying social media analytics to the Bachelorette reality TV show (because why not?)

Using Watson Analytics for Social Media, I was able to do get a statistical perspective on how the Twittersphere really feels about the Bachelorette Season 12 contestants in just about 5 minutes.

Analytics for all

Allison Castelot

How to make social data more relevant, trustworthy and valuable

I’m Allison Smith, part of the IBM Offering Management team, and I want to share with you an overview of the steps a user takes to build a project i...

Analytics for all

Forsyth Alexander

Retweets: Another 30-second infographic

A picture's worth thousands of data points. Our 30-second infographics show the power of using data visualization to answer questions.