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Analytics for all

Brendan Grady

4 ways your analytics can deceive you

With all the technology, data, and new analytics techniques available to you today, how know you have the right information to make the best decisions? We studied market trends and interviewed hundreds of customers and reviewed thousands of projects and the common theme we have been hearing is all around “smarts.” Even so, it's easy to be misled. Here are some concrete, public examples of how organizations have “missed the boat" because their analytics deceived them, based on four trends we uncovered in our research.

Analytics for all

Forsyth Alexander

5 ways business analytics can grow your business

Expanding a business takes dedication, uncanny foresight and savvy. If you built that business from the ground up, the stakes are even higher. This is where self-service data discovery and business intelligence with data governance and a touch of predictive and planning come in. Here are 5 ways business analytics can help you expand your business the data-driven way.