96% of businesses are using social media in their marketing efforts according to a 2015 survey from Social Media Examiner. Social media analytics can play a vital role in helping marketers gauge the results of those efforts and better understand how the world perceives their company, brand, and products or services.
In 2016, UBM surveyed 389 business technology professionals involved in social media analytics at their organizations to learn more about how businesses are using social media analytics today and how they plan to use them.
Download the State of Social Media Analytics white paper for survey results.
For more information about how to become socially savvy with Watson Analytics for Social Media, click here.