Business analytics blogs: fmalexan

Forsyth Alexander is the Chief Storyteller for Watson Analytics. A writer and marketing content manager with 12 years of experience at IBM, she writes and manages stories about Watson Analytics and is the editor of this blog.

fmalexan

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Recent posts:

Analytics for all

Forsyth Alexander

3 reasons to be excited about Reddit and Watson Analytics for Social Media

Yes, you Reddit right—the popular, social news aggregated website, Reddit, has come to IBM Watson Analytics for Social Media. For those of you who don't know Reddit, its purpose is to bridge communities and individuals with ideas, the latest digital trends, and breaking news. Here are 3 reasons why I’m excited about Reddit and Watson Analytics for Social Media.

Analytics for all

Forsyth Alexander

4 ways your analytics can deceive you

With all the technology, data, and new analytics techniques available to you today, how know you have the right information to make the best decisions? We studied market trends and interviewed hundreds of customers and reviewed thousands of projects and the common theme we have been hearing is all around “smarts.” Even so, it's easy to be misled. Here are some concrete, public examples of how organizations have “missed the boat" because their analytics deceived them, based on four trends we uncovered in our research.

Analytics for all

Forsyth Alexander

5 reasons why you need deep social media analytics

Social media listening tools can tell you what consumers are saying. But, they can’t tell you how to act on what you find or how to use social intelligence to beat the competition. For true value, you need access to deep social media analytics capabilities that include dashboards, data discovery and visualizations. Here are 5 reasons why.

Analytics for all

Forsyth Alexander

Avoiding red herrings (and embracing mistakes) with key driver analysis

As a good Canadian, I am required to be a hockey fan. I would be anyway. So, I thought I’d take a look at some National Hockey League data to try to...

Analytics for all

Forsyth Alexander

10 types of data that change your business game

We should be celebrating data. If we didn't have data, we'd making decisions based on instinct or gut feel. That might lead to one or two successes, but it's like pin-the-tail-on-the-donkey. A whole lot of blind stabbing goes on. These 10 types of data take the blindfold out of the game while adding tremendous value.

Event

Forsyth Alexander

The problems of tomorrow meet the minds of today at IBM Think 2018

From AI and security to IT infrastructure, IoT, cloud, and beyond, Think 2018 is your chance to get up to speed on the latest advances in technology. You'll be in on the ground floor at an event dedicated to changing the way the world works.

IBM Cognos Analytics

Forsyth Alexander

Why Business Partner PMsquare uses Cognos Analytics to answer "what happened?"

Finding out "what happened?" is why we turn to business intelligence. Two executives at PMsquare, a Premier IBM Business Partner, explain why their company was an early adopter of Cognos Analytics as the solution best equipped to get them to the answer.

Event

Forsyth Alexander

Dashboards, blind spots and storytelling: Three Analytics University themes resonate

At Analytics University, business people and technical experts alike eagerly came to together from around the globe. Their goal? To learn how to successfully modernize, implement, and grow their analytics platforms and shape the future of their organizations. To gauge their immediate reactions, we used Watson Analytics for Social Media to guide us through the social networks and we quickly saw three themes emerge.

Analytics for all

Forsyth Alexander

How smart are your analytics?

Combine Watson Analytics and Cognos Analytics and you have smart analytics. But don't take my word for it. A recent report titled "Maximizing Insightful and Prescriptive Analytic Value for the Data-Driven Enterprise" makes a good case.

Analytics for all

Forsyth Alexander

Learning about baseball fans during the playoffs

Baseball is near and dear to me because I am a lifelong Cubs fan. I'm also a Watson Analytics for Social Media fan. So, I thought I'd take my personal passion and apply social media analytics to the chatter about the playoffs. Here's what I learned.