Analytics for all

Analytics for all

Tim Aston

Dodge throws touchdown, then fumbles their Super Bowl ads

One of the hottest topics on social media these past few days has been the Super Bowl commercials.  Many viewers tune in just to watch these ads, ign...

Analytics for all

Usaama Alnaji

What does the internet think about 2018's Super Bowl LII? Get the play-by-play

The biggest football game of the year has descended upon the U.S.! Get your jerseys on, game face on, and your queso dip ready folks, because on Sunda...

Analytics for all

Tim Aston

Social media reacts to #metoo at Golden Globes, music at Grammys

Two of the season’s biggest awards shows aired in the last few weeks - the Grammys and the Golden Globes, and were received very differently on soci...

Analytics for all

Allison Castelot

Analytics for all

Paul Ambraz

How to be data-driven and act on your analytics vision

 The potential of what businesses can achieve with analytics is tremendous, and it just keeps growing.  Taking full advantage means incorporating ...

Analytics for all

Allison Castelot

3 reasons to be excited about Reddit and Watson Analytics for Social Media

Yes, you Reddit right—the popular, social news aggregated website, Reddit, has come to IBM Watson Analytics for Social Media. For those of you who don't know Reddit, its purpose is to bridge communities and individuals with ideas, the latest digital trends, and breaking news. Here are 3 reasons why I’m excited about Reddit and Watson Analytics for Social Media.

Analytics for all

Brendan Grady

4 ways your analytics can deceive you

With all the technology, data, and new analytics techniques available to you today, how know you have the right information to make the best decisions? We studied market trends and interviewed hundreds of customers and reviewed thousands of projects and the common theme we have been hearing is all around “smarts.” Even so, it's easy to be misled. Here are some concrete, public examples of how organizations have “missed the boat" because their analytics deceived them, based on four trends we uncovered in our research.

Analytics for all

Forsyth Alexander

5 reasons why you need deep social media analytics

Social media listening tools can tell you what consumers are saying. But, they can’t tell you how to act on what you find or how to use social intelligence to beat the competition. For true value, you need access to deep social media analytics capabilities that include dashboards, data discovery and visualizations. Here are 5 reasons why.

Analytics for all

Leah Hostetler

Avoiding red herrings (and embracing mistakes) with key driver analysis

As a good Canadian, I am required to be a hockey fan. I would be anyway. So, I thought I’d take a look at some National Hockey League data to try to...

Analytics for all

Forsyth Alexander

10 types of data that change your business game

We should be celebrating data. If we didn't have data, we'd making decisions based on instinct or gut feel. That might lead to one or two successes, but it's like pin-the-tail-on-the-donkey. A whole lot of blind stabbing goes on. These 10 types of data take the blindfold out of the game while adding tremendous value.