In this post I want to talk about the strong results that companies across Europe are having using advanced analytics — and then share how you can build your success the same way.
European companies using analytics to improve business performance
As my colleagues and I work with IBM’s European clients, we get to witness the business impacts of advanced analytics and data science every day. We see the challenges these companies face, the solutions they choose, the processes they create.
More than that, we see how analytics transforms organizations. It starts with individuals, saving them time and giving them better insights. That liberates people to focus on high-value work, innovate, and collaborate more effectively day in and day out. Teams come together to do better work, with their joint efforts informed by a shared view of the best, most relevant data.
Is it any wonder that this translates to higher performance for their companies? Let me give you three quick examples of European organizations where this is happening:
Rotkäppchen–Mumm used multiple advanced analytics solutions to optimize stock levels in its warehouses — not an easy thing to do in the volatile beverage industry. Predictive analytics has improved the accuracy of its sales forecasts, which in turn allows it to streamline its supply chain, avoid excess inventory, and operate more efficiently. Ultimately, analytics has made Rotkäppchen–Mumm more competitive.
London South Bank University needed better financial forecasting to help its planners answer a range of tough questions: How many students will we have next year? Are we offering the right portfolio of courses for them? Are we staffed appropriately to teach those courses? What kinds of facilities, equipment, and other resources should we invest in? Implementing advanced analytics helped them answer all of these questions more accurately while eliminating time-intensive manual tasks. That’s a recipe for success as LSBU works to implement effective long-term strategies for educational excellence.
Elkjøp Nordic wanted to build on its success as an electronics retailer with data-driven initiatives that would allow it to give customers a better shopping experience. Today, a live sales dashboard allows Elkjøp executives to make the right decisions in real time based on analytics that account for every transaction in every store within seconds. This new capability has helped the company push the boundaries of what analytics can do in retail, especially by boosting sales performance during Black Friday and other critical sales events.
Analytics University: making analytics real for your business
So, how can you achieve similar success? I’d like to invite you to join us on September 17–20 for IBM Analytics University in Stockholm, where you can learn directly from the people who are making advanced analytics a reality for businesses like yours across Europe. That includes representatives of client companies and IBM Business Partners who are implementing analytics in the field, as well as IBM’s own executives, engineering and data science experts, and product developers who are building tomorrow’s analytics solutions.
Analytics University provides a valuable learning experience for any business that is embedding analytics into its work practices, or looking to do so. There will be more than 100 sessions geared to both business and technical professionals, including keynotes, technical deep dives, hands-on product demos, and more.
The emphasis is on real-world analytics practices that make you more successful, whether you’re an IBM client or not. The full agenda of sessions is being finalized now — look for an announcement on that soon — but the curriculum will include field results from industries including healthcare, hospitality, banking, manufacturing, insurance, corporate services, government, transportation, software, and pharmaceuticals.
On top of that, you’ll have the opportunity to interact with peers from across Europe who face challenges similar to yours to find out how they are using analytics today and where they want to take it next.
Improve your skills at Analytics University in Stockholm
We live in an era where every one of us, regardless of background or job discipline, needs to become more proficient in analytics so we can make better decisions grounded in data. Whether you’re an absolute beginner, an experienced data scientist, or anything in between, Analytics University will help you improve your analytics skills, learn cutting-edge practices, and get excited about where analytics can take you and your business. Register today at the Analytics University site — we look forward to seeing you there.
Gregory Verlinden is IBM’s Data Science and Business Analytics Sales Leader for Europe.