A/B Tests

February 12, 2018

A/B testing using App Launch on IBM Cloud Services

Yes, its mobile, mobile everywhere!! Every business aspires to have its own mobile app, hence the need for a mobile app is rapidly growing. To combat the competition, some app owners work hard on innovation, few others on engaging the customers and some try to evaluate their marketing strategies.

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February 8, 2018

App Launch Beta – Now Available

Cultivate a feedback driven culture for feature releases in your organization by partnering with your end users early and often. Be it during the initial phases of your feature release or to know which variant of an application user interface has better acceptance. With App Launch we will partner with you in this journey.

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