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VMware Partners to Get New Business Benefits Migrating Client Solutions to IBM Cloud

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Use the public cloud to help your enterprise’s digital transformation

Research from the International Data Corporation (IDC) shows that digital transformation (DX) is a top investment priority at enterprise IT organizations. More than 80% of enterprises have ongoing initiatives to rationalize and modernize their infrastructure. Successful early movers are seeing tangible outcomes from their DX initiatives. Success in this dimension is emerging as a strong predictor of future competitiveness in nearly all industries.

Modernizing the underlying IT operating system is a critical early step in the DX journey. This process includes removing traditional constraints around infrastructure operations and transforming the operating system to incorporate agility, flexibility, and speed. All of these features are necessary to be responsive in today’s business environment. Public cloud infrastructure has long promised to deliver these assets to enterprises.

Over the past two years, the public cloud has gained acceptance among enterprises. The infrastructure is increasingly seen as the preferred operating system for existing and new enterprise IT applications. The public cloud also accelerates access to emerging new technology areas, such as artificial intelligence (AI), big data and analytics, and cloud-native application development platforms. All of these tools are considered more as key components of the information and operations modernization process. These trends can be seen worldwide, and the rate of expansion by hyperscalers recognizes the global nature of this focus.

Challenges with public cloud adoption: The need for consistency and hybrid

While popular, public cloud adoption has some issues, particularly for IT organizations with existing technologies, processes, and skill-set investments. Movement into the public cloud typically causes changes in skill-set needs, management tools, and processes.

IDC surveys of enterprises moving to public cloud infrastructure have consistently noted their top challenges are a lack of internal skill sets and application migration and management in the cloud. These elements add risks and costs that make the journey difficult to move business-critical applications and data sets into the public cloud.

The VMware difference

As the dominant virtualization environment used in the enterprise IT world, VMware assists a large segment affected by these challenges. Organizations that build their IT environments using VMware typically have a deep integration with the VMware stack. They build their processes, tools, and internal skill sets around VMware software and API.

Providers have responded to this setup with hybrid solutions that incorporate VMware. This development allows customers to have a consistent experience both on-premise and in the public cloud. Even so, most enterprises are limited in production applicability by one or more of the following concerns:

  • Limited formal backing from VMware for support and certification
  • Limited flexibility in hardware selection and software configuration
  • Limited regional availability from a global perspective

IBM Cloud for VMware Solutions brings choice and flexibility to customers

IBM Cloud™ for VMware Solutions addresses these gaps and gives VMware customers a nondisruptive path to the public cloud. Integrated into the broader IBM Cloud, these resources offer customers a known environment for their business applications. Solution providers get access to new cloud technologies and innovations, including IBM Watson™ for AI and operating systems for new cloud-native apps.

IBM Cloud, VMware, and you: Partnership benefits

  • Industry-leading business partner discounts: Get volume-based or flat-structure discount models to support several business partner types.
  • Fully aligned sales resources and support: IBM and VMware sales teams have an alliance with cloud technology partners to help the sales process and highlight business partner services.
  • On-premise or on IBM Cloud credits: VMware Enterprise License Agreement (ELA) and Subscription Purchasing Program (SPP) Credits can be used on the IBM Cloud just like on-premise. This offer works along with VMware Policy-Based Management (PBM) compensation alliance.
  • Effortless expansion into new markets: The global footprint of IBM allows for widening an enterprise’s local or global reach. Use business partner proof of concept (POC) and service credit funds to show new capabilities.
  • Co-branding with IBM: Extend your brand as you market your solutions by using the IBM Business Partner logo and IBM Co-Marketing funds.

Pick your first workload and learn how IBM can help you set up a world-class hybrid environment.

Further information

Streams Product Marketing Manager, Watson & Cloud Platform

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