Design + Machine Learning: How IBM Designed an Award-Winning Data Platform

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IBM Design San Francisco has announced that they won the prestigious Red Dot Communications Design Award for IBM Data Science Experience. This achievement points to the relentless efforts, diligence, and innovation that IBM Design has demonstrated over the past years and continues to demonstrate in everything they do. The Red Dot Award is one of the highest forms of recognition in the design world.  This is a phenomenal achievement on multiple accounts. (1) Red dot jury is pretty tough and to beat out thousands of entries speaks to the quality of design innovation (2) It sheds light on the positive impacts of design led products (3) Speaks volumes to the investment in design thinking and IBM Design.

The Data Science Experience design team faced unique challenges throughout this project, firstly having to understand the data science workflow, and then collaborating on a design that best addresses the challenges data scientist face. The team was broaching unprecedented territory as they set out to design for the fast paced and rapidly changing fields of data science and machine learning.

While IBM has a rich history of being driven by design, in recent years we have pushed to regain our role as a design leader. This award not only signifies the fruits of these efforts to refocus on design, but also reinforces the design legacy that IBM has had for decades.

Arin Bhowmick, Design VP at IBM Hybrid Cloud, discusses in detail the challenges and design strategies that the IBM DSX design team faced, and what the Red Dot Award means for IBM Design: https://medium.com/design-ibm/design-machine-learning-how-ibm-designed-an-award-winning-data-platform-e55778d9a8ce


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