Why data management and analytics are critical in hybrid cloud

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Republished from Thoughts on Cloud

Why are data management and analytics so critical in hybrid cloud environments? Simple: A whole lot of data in a whole lot of places.

First, you’re creating an enormous amount of data with all those new applications in the cloud. So you need a way to manage and analyze that data just as you do the data in your on-premises systems.

Second, to maximize the value of that data, you need a way to bring it together. To use an example from Hybrid Cloud for Dummies, if you want to build a predictive analytics model to better understand customer expectations, you’ll need a variety of data to get the job done: customer data from SaaS apps, product information from an on-premises database and demographic information from third-party data providers.

You really need the ability to see, manage and analyze data in all the places it lives, on premises and in the cloud.

When you think about all the sources of data available to you with hybrid cloud, it’s easy to see why it’s critical to have management and analytics resources that span the hybrid environment.

Manage and analyze data from cloud to data center

The data management layer you get from cloud providers can be useful – but it only applies to one piece of the puzzle, the cloud piece. What you really need is the ability to see, manage and analyze data in all the places it lives, on premises and in the cloud.

For a great example of what I mean, let’s look at the banking business.

Banks keep customers’ sensitive financial data in on-premises systems where they can best control and secure the information. But if a bank offers mobile banking, it will need to download a subset of that data to the cloud for faster access by the mobile app. (Of course, given the sensitive nature of the subset, it will be read-only, not updatable and otherwise carefully managed for secure control.)

The bank will find it useful to apply analytics to the complex mix of data generated from customers’ mobile banking activity. The insights gleaned can help for example, improve customer service.

All this data management and analysis is nothing new to most organizations – or to IBM, for that matter. Our customers have always needed to be able to access, manage, secure and analyze data. We’ve been helping them do that since the days when data lived entirely on mainframes. Today, we’re glad to be able to build on that history with new hybrid cloud solutions that give IBM customers a single way to manage and analyze data across the entire enterprise from cloud to data center.

Download free “Hybrid Cloud for Dummies”

For an informative introduction to data management and analytics in environments that encompass both cloud and on-premises systems, download your copy of the IBM limited-edition book Hybrid Cloud for Dummies. I think you’ll find it a very useful guide to take along on your journey to hybrid cloud.

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