Today IBM announced a partnership with The Weather Company. The Weather Company will be migrating its weather data platform to the IBM Cloud and integrating weather data into key IBM tools, including Bluemix.
Weather is estimated to be responsible for nearly a trillion dollars of annual economic impact in the US alone. While weather data is becoming increasingly available, precise and granular, apps and business processes frequently still treat every day as though external conditions are the same. In the near future, WSI (The professional division of The Weather Company) APIs will be available in the Bluemix catalog so developers can more easily incorporate weather data into their applications.
How weather data can improve apps and processes
The impact of weather can be felt across industries. Here are a few examples:
Energy and Utilities – weather patterns can be used to predict peak load and energy generation can be directed at regions where it’s needed to avoided outages
Government and Public Safety – during extreme weather situations, predicting, preparing for and responding to events is critical
Insurance – weather data can be used to notify customers that hail is incoming/possible, thus reducing claims
Travel & Transportation – ships can re-route travel based on local weather conditions
Retail – campaigns and promotions can be aligned to snow, rain, etc
Agriculture – if heavy rain is expected, a farmer may delay planting new crops
In all of these scenarios the real value comes from not only knowing a weather report, but being able mix that data with your own data and then have certain scenarios kick off operational responses.
We are very excited about the partnership with The Weather Company and this continues our efforts to bring developers a powerful set of IBM and 3rd party services, like the new Twitter service, that can be used to power the next generation of web and mobile apps.
Check back soon and follow us on Twitter for more details around when the new services will be available directly in the Bluemix catalog.
This is great news guys!!! I cant wait to see the impact this will have to applications. Looking forward to playing around with it.
So now to the real question….should I develop a app next month at the beach or in front of the fire?
We’ve learned that on-premises workloads are deployed with existing licensing models. Leveraging those existing investments, optimizing them, and having the ability to bring those into the cloud, is a critical decision point for enterprise companies making the move to cloud.
CRM systems are critical for enterprises. They allow business users to more easily access and manage customer information and records customer interactions from multiple channels. CRM systems also automate workflows and provide tracking, performance and productivity information.
With VMworld US & Europe coming to a close, we’re taking a look back into activities and announcements that took place over the past couple of weeks. Below is a recap of some of the most exciting stories for those who didn’t get a chance to hear the news on the ground.