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Weather Means Business – Building Apps using Weather Data in Bluemix

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Today IBM announced a partnership with The Weather Company. The Weather Company will be migrating its weather data platform to the IBM Cloud and integrating weather data into key IBM tools, including Bluemix.

Weather is estimated to be responsible for nearly a trillion dollars of annual economic impact in the US alone. While weather data is becoming increasingly available, precise and granular, apps and business processes frequently still treat every day as though external conditions are the same. In the near future, WSI (The professional division of The Weather Company) APIs will be available in the Bluemix catalog so developers can more easily incorporate weather data into their applications.

How weather data can improve apps and processes

The impact of weather can be felt across industries. Here are a few examples:

  • Energy and Utilities – weather patterns can be used to predict peak load and energy generation can be directed at regions where it’s needed to avoided outages
  • Government and Public Safety – during extreme weather situations, predicting, preparing for and responding to events is critical
  • Insurance – weather data can be used to notify customers that hail is incoming/possible, thus reducing claims
  • Travel & Transportation – ships can re-route travel based on local weather conditions
  • Retail – campaigns and promotions can be aligned to snow, rain, etc
  • Agriculture – if heavy rain is expected, a farmer may delay planting new crops

[Related: Check out the Bluemix sample app using WSI APIs -> ]

In all of these scenarios the real value comes from not only knowing a weather report, but being able mix that data with your own data and then have certain scenarios kick off operational responses.

In Bluemix

We are very excited about the partnership with The Weather Company and this continues our efforts to bring developers a powerful set of IBM and 3rd party services, like the new Twitter service, that can be used to power the next generation of web and mobile apps.

Check back soon and follow us on Twitter for more details around when the new services will be available directly in the Bluemix catalog.

As always, we’re excited to see what you build.

General Manager, IBM Client Technical Engagement

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