industry

It’s time to break the cycle and restore trust in advertising

As part of the CES 2021 conference, IBM’s Bob Lord participated in a panel with leaders from CVS and Delta to discuss the importance of marketers using advanced technology like AI for social good and to transform the ad industry. We sat down with him for a deeper dive. Over the last year there has […]

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Greening the blue economy

Our oceans sustain us. They give us oxygen and they capture carbon dioxide. They feed us and they provide a wage to 40 million people across the world. They bring us joy and they show us beauty. But we are not sustaining our oceans in return. We are taking more from them than can be […]

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Why Digital Health Passes are the smart and responsible way forward

Having two daughters as nurses during the early stages and height of the pandemic made for tough weeks and months for myself and my family. The uncertainty of the virus and the inability to secure PPE for my daughters was a time I hope to never relive. The past year of course has brought unforeseen […]

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Bringing the benefits of blockchain to the enterprise database

Many businesses want to enjoy the benefits of blockchain regarding the visibility and provenance of the data. However, they don’t necessarily want or need the complexity that comes with its decentralization feature. Our research focuses on simplifying the usability and reducing the management overhead for use cases where a trusted cloud provider operates the solution. […]

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Blockchain for managing judicial bonds and deposits

Complex business processes that involve hundreds of external partners, thousands of discrete events to be recorded and tracked, and millions in funds are excellent candidates for digital transformation using blockchain. Managing a portfolio of judicial bonds and deposits, also known as judicial guarantees, is one such process. Some countries, jurisdictions and court systems require companies […]

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Blockchain and letters of guarantee

Paper-intensive financial instruments, especially those that require back-and-forth negotiations between parties, are ripe for digitization and blockchain. Add in the potential for fraud with paper processes, and the rationale for blockchain is even greater. The bank guarantee, or letter of guarantee, is just such an instrument. Bank guarantees facilitate doing business by adding trust to […]

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A sustainable future: How your next home project could help end illegal logging

As part of staying home these last many months, I’ve been working on different projects around the house. When I buy new materials for these projects from the home improvement stores in my community, I of course look for the best combination of quality and price, but like so many others today but I’m looking […]

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Blockchain to transform insurance value chain

The insurance industry at its core is built on the legal promise to pay a compensation in case of a loss. Trust is at the core of this promise. However, the level of trust consumers have on their insurance provider is average. The IBM Institute for Business Value (IBV) surveyed 1,100 business insurance executives in 34 countries […]

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Serving up new business practices for restaurants with blockchain

Has the pandemic changed the way we dine, forever? Restaurants from formal dining to fast casual, sole proprietors to national chains, are making the adjustments for survival and growth. Diners, employees, and executives are all working through the pandemic to deliver great tasting food, provide more transparency to the menu, and deliver a work environment […]

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