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Blockchain for advertising: The new black for media buying

Since being published, the next generation of the IBM Blockchain Platform has been announced. Therefore, IBM Blockchain Platform Starter Plan will be removed from the IBM Cloud Catalog starting July 5th, 2019 and you will not be able to provision new instances after that. However, existing instances will be supported until June 4, 2020. To […]

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How blockchain is bringing trust to digital ad buys

It used to be so simple. The supply chain behind a media buy was made up of three main players — client, agency and media property — and each type of media came with a single measurement source. But the digital era is making that model obsolete, like rabbit ears or appointment-viewing TV. In today’s […]

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