Food Italiae

Blockchain newsletter for June: Empower a resilient, sustainable future for your business

Sustainability is a critical issue for board directors and CEOs feeling the pressure to improve environmental, social and governance (ESG) performance. Research from the IBM Institute of Business Value finds that 84% of global consumers say sustainability is important when it comes to choosing a brand, while 90% of investors globally are developing specific ESG […]

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Made in Umbria: IBM Food Trust helps certify food authenticity

Seventy-nine percent of consumers believe it’s important for brands to provide guaranteed authenticity, according to a recent IBM and the National Retail Federation survey. Fifty-seven percent are willing to change their purchasing habits to help reduce environmental harm. Clearly, in a crowded market where brand differentiation is essential, food brands can benefit by informing consumers […]

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