farmer connect

Building a more sustainable, equitable future with trust

IBM has a strong heritage in social responsibility. Our technical and industry professionals across business units and research divisions develop new ways of helping to solve difficult environmental problems based upon data and today’s exponential information technologies — including AI, automation, IoT and blockchain, which also have the power to change business models, reinvent processes, […]

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Brewing a more traceable and sustainable beer industry with blockchain

Whether you’re at Oktoberfest, a craft brewery or your local pub, the beer in your glass typically begins with four key ingredients: grain, water, yeast and hops. The variety comes from mixing those ingredients in different proportions and adding others to create distinct flavors. The beer itself tells a story of how those ingredients were […]

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Blockchain newsletter for June: Empower a resilient, sustainable future for your business

Sustainability is a critical issue for board directors and CEOs feeling the pressure to improve environmental, social and governance (ESG) performance. Research from the IBM Institute of Business Value finds that 84% of global consumers say sustainability is important when it comes to choosing a brand, while 90% of investors globally are developing specific ESG […]

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Scaling-up traceable coffee in Europe becomes a reality with Segafredo Storia

We truly value the role of Honduran coffee farmers in our business. We invest in their sustainability practices, and we support initiatives that result in higher productivity and income. We also invest in educational and social projects in their communities. Now with Segafredo Storia coffee being tracked using blockchain, they have new and innovative opportunities […]

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Managing the complexity of coffee through the clarity of blockchain

Blockchain and coffee are a great match. The simple pleasure of our daily coffee belies the fact that the journey to the cup is long and highly complex. Until now the details of that journey have been largely unknown to the drinker. This is a challenge I understand very well, as a coffee buyer with […]

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BlockpARTy — The art of repeatable transformation

Creating a blockchain proof of concept is one thing, but creating an in-production blockchain network at scale takes vision. Our innovative clients are achieving success by combining the art of repeatable transformation with their vision for new industry ecosystems. To celebrate their industry changing visions, we commissioned five contemporary artists to interpret key blockchain objectives […]

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Blockchain Newsletter for August: How the world is putting blockchain to work

Blockchain is widely recognized for its use cases in the supply chain, from track and trace capabilities and provenance transparency to dispute resolution and streamlining communications between participants in a complex network. Active projects can be found in supply chains for food, beverages, aerospace, automotive and shipping, to name a few. Blockchain-enabled trading networks like […]

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Bringing region-to-cup traced coffee to U.S. stores with 1850® Coffee

Perhaps now more than ever, people want to support the small businesses, organizations and brands they really love and respect, even when these goods are produced a world away. One product that makes this particularly challenging is coffee. Though, Americans consume 400 million cups of coffee per day, the most in the world, it is […]

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