blockchain in advertising

Blockchain for advertising: The new black for media buying

Where are all your ad dollars going? According to The World Federation of Advertisers (WFA), many of those dollars are going to click fraud in programmatic ad buying. In fact, the organization predicts fraud will cost advertisers and their industry partners more than $50 billion by 2025 unless dramatic changes take place in the advertising […]

Continue reading

How blockchain is bringing trust to digital ad buys

It used to be so simple. The supply chain behind a media buy was made up of three main players — client, agency and media property — and each type of media came with a single measurement source. But the digital era is making that model obsolete, like rabbit ears or appointment-viewing TV. In today’s […]

Continue reading