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Leading the blockchain conversations taking place at SXSW

If you are involved in the tech world, chances are you have heard of SXSW, the week-long conference and series of festivals hosted in the city of Austin, Texas. What started as a local music festival in 1987 has become throughout the years one of the world’s biggest gatherings of creative professionals across the board. […]

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What is blockchain technology?

Every day, cutting-edge technology changes the way we connect, engage and improve the world around us. Most of the time, these innovations come to life in ways that we couldn’t have imagined, allowing us to make progress faster, smarter and more efficiently than ever. Blockchain is one of those advancements. As one of the most […]

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By developers, for developers: The IBM Blockchain Platform Starter Plan

What do you get when you offer easy access to an enterprise blockchain test environment for three months? More than 2,000 developers and tens of thousands of transaction blocks, all sprinting toward production readiness. Today, IBM announced that the program powering these new networks — IBM Blockchain Platform Starter Plan — is now generally available. […]

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Blockchain for advertising: The new black for media buying

Where are all your ad dollars going? According to The World Federation of Advertisers (WFA), many of those dollars are going to click fraud in programmatic ad buying. In fact, the organization predicts fraud will cost advertisers and their industry partners more than $50 billion by 2025 unless dramatic changes take place in the advertising […]

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How blockchain is bringing trust to digital ad buys

It used to be so simple. The supply chain behind a media buy was made up of three main players — client, agency and media property — and each type of media came with a single measurement source. But the digital era is making that model obsolete, like rabbit ears or appointment-viewing TV. In today’s […]

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