Blockchain in the food supply chain

IBM Food Trust™ makes food traceability possible, tracking products through all points of the food supply chain for safety and authenticity.

Brewing a more traceable and sustainable beer industry with blockchain

Whether you’re at Oktoberfest, a craft brewery or your local pub, the beer in your glass typically begins with four key ingredients: grain, water, yeast and hops. The variety comes from mixing those ingredients in different proportions and adding others to create distinct flavors. The beer itself tells a story of how those ingredients were […]

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Blockchain stories: Giving Norwegian seafood a competitive edge

It’s a gift to be allowed to help revolutionize a sector that’s the pride and joy of our country. Seafood is our third biggest export industry here in Norway. Some of the world’s finest quality salmon is raised in the beautiful, clean waters of the Norwegian sea in areas such as Kvarøy. At a time […]

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Greening the blue economy

Our oceans sustain us. They give us oxygen and they capture carbon dioxide. They feed us and they provide a wage to 40 million people across the world. They bring us joy and they show us beauty. But we are not sustaining our oceans in return. We are taking more from them than can be […]

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Scaling-up traceable coffee in Europe becomes a reality with Segafredo Storia

We truly value the role of Honduran coffee farmers in our business. We invest in their sustainability practices, and we support initiatives that result in higher productivity and income. We also invest in educational and social projects in their communities. Now with Segafredo Storia coffee being tracked using blockchain, they have new and innovative opportunities […]

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Made in Umbria: IBM Food Trust helps certify food authenticity

Seventy-nine percent of consumers believe it’s important for brands to provide guaranteed authenticity, according to a recent IBM and the National Retail Federation survey. Fifty-seven percent are willing to change their purchasing habits to help reduce environmental harm. Clearly, in a crowded market where brand differentiation is essential, food brands can benefit by informing consumers […]

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Blockchain Newsletter for February: Sustainability, COVID-19, crypto and digital events

Of the 96 companies that have been included in the Forbes Blockchain 50 since 2019, only 12 have made the list for all three years — including IBM. Three other 2021 listees have partnered with IBM for their claims to Forbes fame. A.P. Moller-Maersk made the list for TradeLens, the international shipping platform co-created with […]

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Managing the complexity of coffee through the clarity of blockchain

Blockchain and coffee are a great match. The simple pleasure of our daily coffee belies the fact that the journey to the cup is long and highly complex. Until now the details of that journey have been largely unknown to the drinker. This is a challenge I understand very well, as a coffee buyer with […]

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BlockpARTy — Sustainability matters

Consumers today care about the interconnected world around them. They expect the companies they buy from to respect the earth and its people as they make their products, whether it’s ethically sourcing palm oil, practicing organic farming methods or minimizing waste. Our innovative clients have a vision of how blockchain is uniquely positioned to demonstrate […]

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Why digital traceability can accelerate the aquacultural revolution

Aquaculture has been going through something of a revolution. It’s easy to forget that aquaculture is a relatively new industry, with the most established farms having gotten their start in only the late 20th century. However, it’s a good thing they did. Seafood producers using acquaculture now account for more than half of all fish […]

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