Blockchain in food safety

IBM Food Trust™ makes food traceability possible, tracking products to their source for enhanced food authenticity and safety.

Scaling-up traceable coffee in Europe becomes a reality with Segafredo Storia

We truly value the role of Honduran coffee farmers in our business. We invest in their sustainability practices, and we support initiatives that result in higher productivity and income. We also invest in educational and social projects in their communities. Now with Segafredo Storia coffee being tracked using blockchain, they have new and innovative opportunities […]

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Made in Umbria: IBM Food Trust helps certify food authenticity

Seventy-nine percent of consumers believe it’s important for brands to provide guaranteed authenticity, according to a recent IBM and the National Retail Federation survey. Fifty-seven percent are willing to change their purchasing habits to help reduce environmental harm. Clearly, in a crowded market where brand differentiation is essential, food brands can benefit by informing consumers […]

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Blockchain Newsletter for February: Sustainability, COVID-19, crypto and digital events

Of the 96 companies that have been included in the Forbes Blockchain 50 since 2019, only 12 have made the list for all three years — including IBM. Three other 2021 listees have partnered with IBM for their claims to Forbes fame. A.P. Moller-Maersk made the list for TradeLens, the international shipping platform co-created with […]

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Blockchain in 2021: Accessibility, authenticity and AI

As of December 2019, experts forecast blockchain spending would surpass USD 16 billion by 2023, according to an IBM Institute for Business Value (IBV) report. However, over the course of the year, COVID-19 disrupted the global economy, slashed technology budgets and refocused corporate efforts to stay afloat. Despite these challenges, the pandemic has also accelerated […]

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Serving up new business practices for restaurants with blockchain

Has the pandemic changed the way we dine, forever? Restaurants from formal dining to fast casual, sole proprietors to national chains, are making the adjustments for survival and growth. Diners, employees, and executives are all working through the pandemic to deliver great tasting food, provide more transparency to the menu, and deliver a work environment […]

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Managing the complexity of coffee through the clarity of blockchain

Blockchain and coffee are a great match. The simple pleasure of our daily coffee belies the fact that the journey to the cup is long and highly complex. Until now the details of that journey have been largely unknown to the drinker. This is a challenge I understand very well, as a coffee buyer with […]

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BlockpARTy — Sustainability matters

Consumers today care about the interconnected world around them. They expect the companies they buy from to respect the earth and its people as they make their products, whether it’s ethically sourcing palm oil, practicing organic farming methods or minimizing waste. Our innovative clients have a vision of how blockchain is uniquely positioned to demonstrate […]

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BlockpARTy — Spotlight on food safety and provenance

Today, there’s unprecedented demand for a smarter, safer, more honest food supply — and a resilient supply chain that can act quickly should something go wrong. Our innovative clients have a vision of how blockchain could meet that demand and create a new era of trust for the world’s food supply. To celebrate our visionary […]

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Why digital traceability can accelerate the aquacultural revolution

Aquaculture has been going through something of a revolution. It’s easy to forget that aquaculture is a relatively new industry, with the most established farms having gotten their start in only the late 20th century. However, it’s a good thing they did. Seafood producers using acquaculture now account for more than half of all fish […]

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