Sudhir Balebail

What really happened with Cyber Week 2021? Analyzing the trends of the year’s biggest shopping week

Supply chain chaos did not deter holiday shoppers during Cyber Week, but it did shift shopping patterns and a few long-lived holiday shopping traditions. Black Thursday disappeared… In recent years as Black Friday grew, deep discounts and increased customer demand pushed stores to open earlier and earlier, until eventually they technically opened on Thanksgiving eve, […]

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