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The Blockchain Pulse blog hosts emerging conversations, stories and opinions from around the blockchain community, and we would like to extend an invitation to thought leaders and subject matter experts who would like to add their voice to this space. Your stories can include summaries of important breakthroughs or technical achievements and their potential uses, industry insight into how blockchain will change business, event summaries or other personal viewpoints about blockchain.
We’re not looking to brand your content for IBM, that is why are asking for brand agnostic content. Self-promotional snippets can be hosted on your contributor page, but we are looking for narratives that are written with all readers in mind, no matter their level of expertise with blockchain technology — we seek to educate and advance the conversation around blockchain.
Basic writing guidelines for submission
We would like to see articles that are interesting to the blockchain community as a whole. Ideally, posts should range from 750 to 1,000 words and be original content. Guest posts should remain as vendor-neutral as possible, though your article can mention vendors hosting an in-person event. However, the post shouldn’t feel like an advertisement of your services. We will only accept content that has a 48-hour exclusivity window, meaning that we’re the first to publish and after two days, you are welcome to republish your article on other channels in coordination with our team so as not to harm our blog or your republish.
Educational articles are always welcome. With blockchain continuing to grow, the more material that helps the community to understand what blockchain is and how it can be used is always welcome. Keep in mind, since there is a lot of content explaining blockchain technology, posts that tend to get the most engagement are those teaching or showing blockchain concepts through specific use cases or in a unique way.
Also remember, we try to avoid any and all commentary on broad political issues. We do the same for any critical commentary as we always try to approach the blockchain community with a positive and inclusive attitude.
Your blog will be shared on the IBM Blockchain Twitter handle tagging your personal Twitter handle. Please feel free to retweet or share. Don’t forget to share your work on your own social channels.
Submitting your article for consideration
Please contact us through LinkedIn with your pitch and a return email address. We will contact you as soon as possible and, if we decide to move forward, we will provide more extensive submission guidelines which will include a checklist of items for your final draft prior to submission.
Once we receive your blog post draft, it will be reviewed by our team for publish consideration. If we do not accept your post we will provide feedback on the reasons for our decision. If we do, then we will find a tentative publish date within our editorial calendar.
Within a week or two of your publish date, your blog post will be lightly edited focusing primarily on IBM Style, grammar, and formatting that will help increase SEO and readability. The edited draft will be sent back to you for review, adjustment and approval.
We’ll do our best to publish on the timeline you would like, but the more time you give us the better. We do however, reserve the right to adjust publish dates as necessary. One or two original images or graphics are encouraged, but please be sure graphics contain only enough text necessary for labeling. Any further necessary explanations of graphical content should be included in the article body for aesthetics and readability.
For your author profile we will request a 300×300 head shot and short bio of less than 100 words. Additionally, we can include URLs to your social links like LinkedIn and Twitter.
We look forward to working with you
We endeavor to be easy to work with, so there is no requirement for contractual agreements about your article. We operate on a good faith basis around each piece being exclusive for a 48-hour period to the IBM Blockchain Pulse blog.
Finally, if in the future you’d ever like to update information in your blog post, or remove it for whatever reason, just contact us and we will do our best to accommodate your wishes promptly.
Thank you, and looking forward to seeing your content live!