Blockchain announcements

IBM Blockchain Pulse: Your new home for everything blockchain

Share this post:

As we enter 2019, the world has turned a corner, advancing from just unleashing the possibilities of blockchain technology to realizing its tangible impact across the globe. Because blockchain continues to reshape business faster than ever — and from your feedback on what you expect regarding our editorial content — the time felt right to re-imagine our approach.

That’s why I’m excited to announce an expansion of the ways we’ll be delivering you the most innovative and compelling blockchain stories, news, opinions and conversations from an array of industry thought leaders and innovators.

With this expansion we’ll be renaming our popular blog Blockchain Unleashed and folding it under a broader umbrella name of Blockchain Pulse. You’ll continue to receive all the insight you love from our current blog along with access to an integrated series of webcasts — and coming soon — the debut of our Blockchain Pulse podcast. It’s all part of our effort to bring you the latest on this ever-evolving and transformational technology from anywhere you choose.

Why did we select the name Blockchain Pulse?

As with any marketing effort it’s important to be thoughtful and listen to feedback from your audience. As we moved through our naming process we ultimately tested five final names with a panel of over one hundred (non-IBM) blockchain enthusiasts across a span of disciplines and industries.

During this test we asked our audience to evaluate each name on key attributes such as:

  • Trusted Authority: Signifies your go-to resource for blockchain information
  • Tangible: Demonstrates blockchain is not just theoretical but real and actively making an impact in the marketplace
  • Innovative: Uniquely stands out in an increasingly crowded messaging environment
  • Compelling: Convincingly speaks to the dynamic and exciting power of blockchain technology

Through this process Blockchain Pulse rose to the top hitting on all the aforementioned attributes along with other aspects that make a great name in today’s marketing world.

So there you have it, a new name, expanded formats, and a continuation of great editorial content. We’re thrilled to have you with us on this journey and can’t wait for what’s next. Here’s to a bigger and better 2019!

All the best,

Stephen Mikolajczak
IBM Blockchain
Brand Content Marketing Leader

Brand & Content Marketing Leader - IBM Blockchain

More Blockchain announcements stories

Helping artists sleep at night: Digital rights management with blockchain

Like many of you, my family and I have used the stay-safe-at-home months to re-bond with our TV, and the vast array of mini-series, movies, and other options for viewing in the evenings and on the weekends. We have also had to navigate content disappearing or moving from one content provider to another. A little […]

Continue reading

Blockchain tokenization in enterprises and beyond

Blockchain tokens are the digital representation of complete or shared ownership in anything of value. Blockchain tokens are commonly leveraged in payments and settlements between participants. The tokens also enable representation of multi-party ownership of an indivisible asset, such as a work of art, and ease the exchange of such ownership between parties in a […]

Continue reading

Looking past the industrial future with AI, IoT and blockchain

The industrial future lies ahead with rapid transformation through high-end technologies like AI, IoT, and blockchain. But what makes these technologies so distinct is their outstanding ability to automate the entire infrastructure. It becomes easier and smarter for you to supervise the industrial processes in detail. Also, with the rapid increase in globalization, product complexities, […]

Continue reading