Announcements

IBM Blockchain Pulse: Your new home for everything blockchain

Share this post:

As we enter 2019, the world has turned a corner, advancing from just unleashing the possibilities of blockchain technology to realizing its tangible impact across the globe. Because blockchain continues to reshape business faster than ever — and from your feedback on what you expect regarding our editorial content — the time felt right to re-imagine our approach.

That’s why I’m excited to announce an expansion of the ways we’ll be delivering you the most innovative and compelling blockchain stories, news, opinions and conversations from an array of industry thought leaders and innovators.

With this expansion we’ll be renaming our popular blog Blockchain Unleashed and folding it under a broader umbrella name of Blockchain Pulse. You’ll continue to receive all the insight you love from our current blog along with access to an integrated series of webcasts — and coming soon — the debut of our Blockchain Pulse podcast. It’s all part of our effort to bring you the latest on this ever-evolving and transformational technology from anywhere you choose.

Why did we select the name Blockchain Pulse?

As with any marketing effort it’s important to be thoughtful and listen to feedback from your audience. As we moved through our naming process we ultimately tested five final names with a panel of over one hundred (non-IBM) blockchain enthusiasts across a span of disciplines and industries.

During this test we asked our audience to evaluate each name on key attributes such as:

  • Trusted Authority: Signifies your go-to resource for blockchain information
  • Tangible: Demonstrates blockchain is not just theoretical but real and actively making an impact in the marketplace
  • Innovative: Uniquely stands out in an increasingly crowded messaging environment
  • Compelling: Convincingly speaks to the dynamic and exciting power of blockchain technology

Through this process Blockchain Pulse rose to the top hitting on all the aforementioned attributes along with other aspects that make a great name in today’s marketing world.

So there you have it, a new name, expanded formats, and a continuation of great editorial content. We’re thrilled to have you with us on this journey and can’t wait for what’s next. Here’s to a bigger and better 2019!

All the best,

Stephen Mikolajczak
IBM Blockchain
Brand Content Marketing Leader

Brand & Content Marketing Leader - IBM Blockchain

More Announcements stories

A new and essential collaboration platform for blockchain

Since the company’s founding over 100 years ago, we at IBM have believed that collaboration is key to the successful nurturing and development of any new technology. Blockchain is no different. Not only do we need collaboration on developing blockchain technology like the Linux Foundation’s Hyperledger Fabric, but we also need open, accessible collaboration on […]

Continue reading

IBM and Evernym work to accelerate adoption of decentralized identity

Technology has long struggled to reproduce an authentic version of your physical identity. But technology is only part of the problem. Digital participation from physical organizations that assign and verify identity — from governments to banks to local businesses — must also exist. Unless both technology and participation are addressed together, decentralized identity will continue […]

Continue reading

Leading the blockchain conversations taking place at SXSW

If you are involved in the tech world, chances are you have heard of SXSW, the week-long conference and series of festivals hosted in the city of Austin, Texas. What started as a local music festival in 1987 has become throughout the years one of the world’s biggest gatherings of creative professionals across the board. […]

Continue reading