We all want to know more about the food we are eating, and for consumers in Finland who love their fish, it is now possible to trace their purchased fish fillet all the way back to the actual lake that the fish was caught.
Finnish retail cooperative S-Group, will test their Pike-perch radar solution, which is based on IBM Blockchain technology, during the summer season as part of the retail group’s strategy to improve customer experience. The aim is to increase transparency in the food chain and to provide customers with greater information about the food route all the way from the source to the store shelves.
Customers in Finland can trace a fillet of pike or perch freshwater fish back to its home waters using the QR Code on the package of “Kotimaista-kuhafile” fish, or by logging in to a tracking website.
Using the solution, each participant in the blockchain will be able to record the information for their respective part, and that data can then be utilized by other participants. The reliability of the traceability data is ensured, as once data is entered onto the blockchain, it can no longer be changed.
S-Group has been working for years to provide greater transparency in both domestic and foreign food chains. According to Senja Forsman, Senior Compliance Manager of S-Group retail, blockchain is the next big step in this work. Forsman says, “The Pike-perch radar is a pioneer in promoting transparency. To start with the application provides information about different fishing sites. In the future, the customer will also be able to find out which fisherman caught the fish.”
The Perch-pike radar solution is based on modules of IBM Food Trust, a collaborative solution built on IBM Blockchain Platform and The Linux Foundation’sHyperledger Fabric, created to efficiently and securely trace food during each step of the food supply. IBM Food Trust currently has over a dozen companies on the network. This implementation extends the volume and range of food commodities covered by IBM Food Trust globally. With more than 350,000 food data transactions to date on IBM Food Trust, consumers today can compose an entire meal from the products that run through the blockchain network. These items represent dozens of individual food items, from vegetables, meats, to spices, fruits and more.
The Pike-perch radar paves the way for the food supply chain to become more transparent. S-Group is a forerunner with their thinking on the future of food. Combined with IBM Food Trust, the solution is enabling trust, traceability and transparency in a highly important global food system.
Complex business processes that involve hundreds of external partners, thousands of discrete events to be recorded and tracked, and millions in funds are excellent candidates for digital transformation using blockchain. Managing a portfolio of judicial bonds and deposits, also known as judicial guarantees, is one such process. Some countries, jurisdictions and court systems require companies […]
We truly value the role of Honduran coffee farmers in our business. We invest in their sustainability practices, and we support initiatives that result in higher productivity and income. We also invest in educational and social projects in their communities. Now with Segafredo Storia coffee being tracked using blockchain, they have new and innovative opportunities […]
Seventy-nine percent of consumers believe it’s important for brands to provide guaranteed authenticity, according to a recent IBM and the National Retail Federation survey. Fifty-seven percent are willing to change their purchasing habits to help reduce environmental harm. Clearly, in a crowded market where brand differentiation is essential, food brands can benefit by informing consumers […]