June 28, 2021 By Michelle Cloutier 2 min read

The OVERBLIQ platform from Sisyfos, built on IBM Cloud services and technologies, slashes mobile app development time in half.

Case study: “Getting a great mobile app into customers’ hands

Any business in today’s connected world needs an interactive mobile app, but many organizations lack the specialized skills and infrastructure to create one. Sisyfos Digital AB, a Swedish consulting firm, offers its OVERBLIQ app development platform — built on IBM Cloud and IBM Cloud services offerings — as a SaaS solution. Sisyfos builds the app in half the time of typical app developers, and businesses add their custom content, connecting with customers and driving new revenue.

“If we were looking at other solutions … we’d need to take all these extra steps just to get where we were from day one with IBM Cloud,” says Robin Eriksson, Chief Technology Officer, Sisyfos Digital AB.

Offering a cost-effective development solution that allows its customers to quickly launch interactive, content-driven mobile apps proved its value for Sisyfos during the COVID-19 pandemic. One such customer, Stockholmsmässan, the largest event organizer in Sweden, turned to Sisyfos to make its annual boat convention a digital reality.

In 2020, the pandemic hit during the Allt för Sjön (All About Boats) trade fair, held in early March each year. Signaling the start of the boating season, it draws over 70,000 visitors and 400 exhibitors. For the 2021 show, Stockholmsmässan needed to create an Allt för Sjön digital mobile app to bring those visitors and exhibitors together, entirely online.

As a company whose focus is on in-person conventions, Stockholmsmässan needed a digital pro to make an online convention a success. “We’re not structured to do anything in this field at all because we don’t have the app developers and support internally,” says Tommy Bryngelsson, Digital Manager at Stockholmsmässan. “And it’s my firm belief that if it’s out there, you shouldn’t develop it yourself. You should try to find the best solution that fits your needs, and then adapt it to your situation.” For Stockholmsmässan, that solution was the OVERBLIQ platform and the support it received from Sisyfos.

Stockholmsmässan created the content for the Allt för Sjön app and then invited boat and boating lifestyle vendors to add their own content to reach visitors. “Looking back, it’s been quite difficult to get the exhibitors to actually provide their own information, because the other digital solutions we’ve had weren’t user friendly,” says Bryngelsson. “The OVERBLIQ platform is very user friendly, very straightforward.”

The Allt för Sjön app proved wildly successful for Stockholmsmässan. “It shot to number four on the app store on launch day,” according to Bryngelsson. And the IBM Cloud seamlessly supported the huge jump in users.

To learn more about how Sisyfos helps their clients get great mobile app into customers’ hands, read the case study.

Was this article helpful?
YesNo

More from Cloud

Enhance your data security posture with a no-code approach to application-level encryption

4 min read - Data is the lifeblood of every organization. As your organization’s data footprint expands across the clouds and between your own business lines to drive value, it is essential to secure data at all stages of the cloud adoption and throughout the data lifecycle. While there are different mechanisms available to encrypt data throughout its lifecycle (in transit, at rest and in use), application-level encryption (ALE) provides an additional layer of protection by encrypting data at its source. ALE can enhance…

Attention new clients: exciting financial incentives for VMware Cloud Foundation on IBM Cloud

4 min read - New client specials: Get up to 50% off when you commit to a 1- or 3-year term contract on new VCF-as-a-Service offerings, plus an additional value of up to USD 200K in credits through 30 June 2025 when you migrate your VMware workloads to IBM Cloud®.1 Low starting prices: On-demand VCF-as-a-Service deployments begin under USD 200 per month.2 The IBM Cloud benefit: See the potential for a 201%3 return on investment (ROI) over 3 years with reduced downtime, cost and…

The history of the central processing unit (CPU)

10 min read - The central processing unit (CPU) is the computer’s brain. It handles the assignment and processing of tasks, in addition to functions that make a computer run. There’s no way to overstate the importance of the CPU to computing. Virtually all computer systems contain, at the least, some type of basic CPU. Regardless of whether they’re used in personal computers (PCs), laptops, tablets, smartphones or even in supercomputers whose output is so strong it must be measured in floating-point operations per…

IBM Newsletters

Get our newsletters and topic updates that deliver the latest thought leadership and insights on emerging trends.
Subscribe now More newsletters