June 11, 2021 By Caroline Poser 2 min read

CRM.COM helps its customers to maximize their subscriber base, decrease churn and enhance customer loyalty while delivering exceptional customer care on a fully cloud-native solution.

Case study: “CRM.COM on IBM Cloud helps unlock monetization potential and increase customer loyalty

The CRM.COM software is modern, cloud native and highly scalable with a next-generation API. It includes features that can meet almost any requirement as part of its standard release — with minimal to zero customizations — so CRM.COM clients can get up and running quickly.

CRM.COM wanted to offer its software on the cloud for a number of reasons, and after considering multiple cloud options, CRM.COM chose IBM.

“It was crucial for CRM.COM to partner with a cloud vendor that offered a robust, secure and reliable cloud to host our software,” says Frini Pouyiouka, Senior Sales & Marketing Consultant at CRM.COM. “That is why we chose to partner with IBM.”

CRM.COM’s first installation on the IBM Cloud was in 2015. “The transition was easy, and CRM.COM benefitted from IBM expertise and support during the process,” adds Mrs. Pouyiouka.

The Platform as a Service (PaaS) on IBM Cloud provides a security-rich, scalable and available cloud-native platform for the CRM.COM solution that supports high volumes of subscribers and online transaction processing. CRM.COM takes advantage of IBM PaaS offerings, including the IBM Cloud Kubernetes Service, a fully managed container orchestration solution used to set up a resilient cluster environment that spans two data centers, Cloud Databases on IBM Cloud and related database tools like IBM Cloud Monitoring with Sysdig, IBM Cloud Log Analysis and IBM Event Streams.

CRM.COM processes millions of transactions and events in real time, and the safety of client and transactional data is critical. Time-to-market with new features and the ability to ramp up new projects quickly is also important, so the ability to increase capacity on demand with IBM Cloud PaaS ensures that CRM.COM can meet its commitment dates to clients.

“Partnering with IBM has helped us win more deals. Our clients feel confident that they can put their trust in the CRM.COM solution in part because it runs on IBM Cloud,” concludes Mrs. Pouyiouka.

Read the case study to learn more.

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