Aquaculture is undergoing a revolution, accounting today for more than half of the fish we eat worldwide. Aquaculture can feed a hungry population with sustainably produced fish while reducing impact on the environment compared to sustainable land-grown proteins.
Hampering growth of the industry is the difficulty producers have in proving that a fish product has been sustainably produced through aquaculture. Regulators, food processors, buyers, suppliers and customers all need a way to share accurate and trusted information about the fish to gain consumer confidence.
Atea and the Norwegian Seafood Association are leading the way to traceability by using IBM Blockchain Transparent Supply to rapidly build out a cross-industry network for the Norwegian seafood producing community. The network will help seafood producers create a "single version of the truth" about supply chain events, allowing consumers to trace their seafood products directly back to the source and enabling producers to tell stories about the products, where they come from and how to prepare them.
"It is important for our customers to know that the seafood they eat is not only safe but produced in a sustainable and healthy manner," says Alf-Gøran Knutsen, CEO of Kvarøy Arctic, an early network participant and a leading provider of naturally sea-farmed salmon. "Blockchain lets us share the fish's journey from the ocean to the store. This is now timelier than ever, as consumers want more information about where the food they eat comes from."