The consumer goods industry on blockchain

Against a backdrop of economic uncertainty, changing consumer behavior and shifting trade agreements, the consumer goods industry faces a number of obstacles related to its global supply chains. Without visibility into every step from source to shelf, companies are challenged to trace products and provenance, optimize inventory, manage freshness and meet consumer demands for sustainability.


of consumers in the U.S. and U.K. want companies to improve their environmental and social footprint.

Source: Deloitte


of consumer product growth from 2013–2018 came from products marketed with a sustainability claim.

Source: Deloitte


of margin for consumer goods companies is at risk of increased supply chain costs.

Source: Bain & Company

How can IBM Blockchain Transparent Supply help?

Replacing manual and siloed processes with data sharing on a blockchain platform can drive end-to-end supply chain visibility and empower seamless collaboration across the consumer goods ecosystem. IBM Blockchain Transparent Supply is helping organizations build these networks quickly and efficiently.

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Differentiate brands with sustainability and authenticity

Consumers will spend more to purchase products that are sustainably and ethically produced, and they want to know that the items they purchase are not counterfeit. Data sharing and visibility into a product’s journey from source to shelf make it possible to demonstrate sustainable production and verify product authenticity.

Optimize inventory and supply chain processes

Gain a critical view into supply chain events and transactions. Analytics can reveal new business opportunities to improve inventory management, optimize product rotation, and increase efficiency by taking time and cost out of the supply chain.

Respond quickly to volatile demand

As recent events have shown, rapid changes to consumption patterns make timely and accurate demand signals essential. Consumer goods companies and their retail partners can, with permission, view, share and act on integrated supply chain data.

Use case

Increasing consumer confidence in seafood with blockchain-based traceability

Aquaculture is undergoing a revolution, accounting today for more than half of the fish we eat worldwide. Aquaculture can feed a hungry population with sustainably produced fish while reducing impact on the environment compared to sustainable land-grown proteins.

Hampering growth of the industry is the difficulty producers have in proving that a fish product has been sustainably produced through aquaculture. Regulators, food processors, buyers, suppliers and customers all need a way to share accurate and trusted information about the fish to gain consumer confidence.

Atea and the Norwegian Seafood Association are leading the way to traceability by using IBM Blockchain Transparent Supply to rapidly build out a cross-industry network for the Norwegian seafood producing community. The network will help seafood producers create a "single version of the truth" about supply chain events, allowing consumers to trace their seafood products directly back to the source and enabling producers to tell stories about the products, where they come from and how to prepare them.

"It is important for our customers to know that the seafood they eat is not only safe but produced in a sustainable and healthy manner," says Alf-Gøran Knutsen, CEO of Kvarøy Arctic, an early network participant and a leading provider of naturally sea-farmed salmon. "Blockchain lets us share the fish's journey from the ocean to the store. This is now timelier than ever, as consumers want more information about where the food they eat comes from."

See how IBM Blockchain helps ensure consumer confidence and trust

Watch: Building consumer confidence and trust

See how Transparent Supply is building a next-generation supply chain.

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