Blockchain for restaurants

Succeeding in the restaurant industry has never been easy. From razor-thin profit margins to high customer expectations, restaurants face many critical challenges related to how they acquire and prepare food. Unreliable suppliers and contaminated ingredients can cost restaurants the valuable trust that diners place in their business.

90%

of guests research a restaurant online before dining there—more than any other business type.

Source: Upserve

51%

of all consumer spending on food in US is spent on restaurants.

Source: National Restaurant News

33%

of US consumers rank trust as a top-three purchase/spending driver for their food.

Source: Accenture

How can IBM Food Trust help?

IBM Food Trust™ understands the challenges facing the restaurant industry. We are dedicated to driving visibility and trust across the global supply chain while improving efficiency to reduce cost and waste. With Food Trust, you can know everything about the ingredients you buy as they make the journey from source to menu.

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Increasing shelf life, reducing waste and guaranteeing freshness of perishable ingredients

Our Insights capabilities module can provide near-real time supply chain data, including the ability to track temperature of food throughout transit. Leveraging blockchain and IoT technology, Insights capabilities give restaurants a better understanding of shelf life of ingredients and how to optimally rotate products from inventory.

Building brand trust and customer loyalty

With the Consumer module, restaurants can share the provenance and journey of ingredients with guests. Connecting diners with information about their food can help build brand trust around quality, safety, sustainability and sourcing of ingredients.

Providing proof of origin and accelerated tracking

The Trace module enables end-to-end supply chain visibility, cutting the time needed to track a food source from days to seconds. Know the provenance of ingredients and their status so you can quickly and confidently respond to recalls in the event of a food borne illness outbreak, avoiding costly reputation damage and unnecessary waste.

Enabling reliable documentation across the supply chain

The Documents module allows users to upload, manage, edit, and share any documents along the supply chain. Improve information management, ensure supplier credibility, and access certifications of origin, organic growth practices, compliance with quality standards, and test results that can enable trust and supply integrity.

Use case

Sharing provenance of seafood products with diners helps restaurant chain increase sales

TAPS Fishhouse and Brewery is an award-winning small restaurant chain in California that offers a number of seafood specialties in its menu. In 2019 TAPS partnered with Raw Seafoods—an IBM Food Trust member—for an innovative campaign to bring more transparency around seafood to restaurant diners.

The team placed QR codes on menus that enabled guests to scan the code with their phone and access information from the Food Trust blockchain platform about the particular scallops they were going to have for dinner that night. Diners could see when and how the scallops were harvested and how they were handled as they moved down the supply chain from the boat to the plate, building confidence in the quality and freshness of the catch.

The results were impressive. In just the first 45 days of this initiative, TAPS sold 38% more scallop entrees year-over-year. Recognizing that 80 to 90% of Americans eat less than the recommended allotment of seafoods, in part because of lack of information about the product, Raw Seafoods is looking at how it can leverage transparency to grow the seafood market, from restaurants to household kitchens.

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