CHO is a Tunisian olive oil producer and one of the largest in the southern Mediterranean region. Its extra virgin olive oil brand Terra Delyssa is sold by retailers around Europe and the United States. In light of the widespread incidence of olive oil fraud and mislabeling, the company wanted a way to assure its customers about the purity of its products.
In January 2020, Terra Delyssa joined IBM Food Trust to use blockchain to share the origin and production process of its olive oil with consumers. Olive oil bottles will have a QR code that shoppers can scan to see the farms where the olives come from, view certification and testing documentation, and learn about the traditional processes involved in making the olive oil.
Through this use of blockchain, Terra Delyssa joins food producers and manufacturers around the world that are building brand trust and consumer engagement by providing visibility around food’s journey.
Many other food companies have also discovered the power of blockchain. Carrefour and Nestlé are using IBM Food Trust to monitor the supply chain for Mousline purée, a popular instant mashed potato mix available in France. Scan the QR code to learn more.