Blockchain in retail solutions: Building trust from source to consumer
Foster greater trust and collaboration across the global supply chain with real-time, universal insights into products and processes
Foster greater trust and collaboration across the global supply chain with real-time, universal insights into products and processes
At the start of the pandemic, retailers faced challenges such as keeping products on shelves, supply chains moving, stores open and employees safe. As the world cautiously steps toward reopening, retail sales are increasing. Now is a decisive moment for the retail industry to use blockchain in addressing all the challenges of the new normal.
What if you could earn and keep customer loyalty not because you asked to be trusted, but because you can prove you’ve delivered on your promises? Quality, reliability, authenticity and product safety can be better assured, while supply chain partners can know for certain where products are in seconds. With IBM Blockchain, an always-up-to-date performance history would become the basis for your reputation and everyone else’s in your retail network.
Shopper confidence grows in aisles and online as blockchain verifies the authenticity and safety of goods.
Retail supply chain participants can better ensure they’re trading in ethically-sourced goods to meet emerging consumer demands.
From big names to small town businesses, retailers can promote products, earn loyalty and gain insights into consumer preferences in entirely new ways.
Blockchain technology will bring greater trust and transparency to retail, consumer products and the world’s major industries. Learn how to rapidly simplify blockchain complexity, unlock new value and scale up competitive advantages in retail with help from the services provider named a leader by Juniper Research¹ and HFS Research².