Retail industry uses blockchain in addressing the challenges of the new normal
At the start of the pandemic, retailers faced challenges such as keeping products on shelves, supply chains moving, stores open and employees safe. As the world cautiously steps toward reopening, retail sales are increasing. Now is a decisive moment for the retail industry to use blockchain in addressing all the challenges of the new normal.
What if you could earn and keep customer loyalty not because you asked to be trusted, but because you can prove you’ve delivered on your promises? Quality, reliability, authenticity and product safety can be better assured, while supply chain partners can know for certain where products are in seconds. With IBM Blockchain, an always-up-to-date performance history would become the basis for your reputation and everyone else’s in your retail network.
Shopper confidence grows in aisles and online as blockchain verifies the authenticity and safety of goods.
Retail supply chain participants can better ensure they’re trading in ethically-sourced goods to meet emerging consumer demands.
From big names to small town businesses, retailers can promote products, earn loyalty and gain insights into consumer preferences in entirely new ways.
The introduction of blockchain tracking is strengthening consumers’ trust in Carrefour by confirming their food products meet standards for ethics and general safety.
Walmart envisions a fully transparent supply chain that makes efficient and accurate responses to food safety events possible through the tracking of items on IBM Blockchain Platform.
Home Depot’s use of blockchain is increasing visibility into the supply chain, leading to faster vendor dispute resolutions, stronger relationships with suppliers, and more time for innovation.
Nestle and Carrefour are using blockchain technology to make more transparent information available, so parents can trust they’re providing high-quality products to their children.
