Beyond customer loyalty: A new standard for trust

At the start of the pandemic, retailers faced challenges such as keeping products on shelves, supply chains moving, stores open and employees safe. As the world cautiously steps toward reopening, retail sales are increasing. Now is a decisive moment for the retail industry to use blockchain in addressing all the challenges of the new normal.

What if you could earn and keep customer loyalty not because you asked to be trusted, but because you can prove you’ve delivered on your promises? Quality, reliability, authenticity and product safety can be better assured, while supply chain partners can know for certain where products are in seconds. With IBM Blockchain, an always-up-to-date performance history would become the basis for your reputation and everyone else’s in your retail network.

Serving coffee to a customer in a coffee shop

Smart Supply Chain

Benefits

Increase consumer confidence

Shopper confidence grows in aisles and online as blockchain verifies the authenticity and safety of goods.

Improve supplier ability to meet demand

Retail supply chain participants can better ensure they’re trading in ethically-sourced goods to meet emerging consumer demands.

Expand retailer revenue opportunities

From big names to small town businesses, retailers can promote products, earn loyalty and gain insights into consumer preferences in entirely new ways.

Blockchain in retail case studies

Boosting retail sales with blockchain tracking

The introduction of blockchain tracking is strengthening consumers’ trust in Carrefour by confirming their food products meet standards for ethics and general safety.

Improving food safety with a transparent retail supply chain

Walmart envisions a fully transparent supply chain that makes efficient and accurate responses to food safety events possible through the tracking of items on IBM Blockchain Platform.

Increasing trust in retailer-supplier relationships

Home Depot’s use of blockchain is increasing visibility into the supply chain, leading to faster vendor dispute resolutions, stronger relationships with suppliers, and more time for innovation.

Strengthening consumer trust in retailers

Nestle and Carrefour are using blockchain technology to make more transparent information available, so parents can trust they’re providing high-quality products to their children.

Blockchain services for retail solutions

Blockchain technology will bring greater trust and transparency to retail, consumer products and the world’s major industries. Learn how to rapidly simplify blockchain complexity, unlock new value and scale up competitive advantages in retail with help from the services provider named a leader by Juniper Research¹ and HFS Research².

Resources

Meet the 2020 consumers driving change

Read insights about today’s consumers who are willing to pay higher premiums for sustainable, traceable brands. Learn how Blockchain can help them to make more informed purchasing decisions.

The potential ROI of IBM Blockchain

Identify cost savings and business benefits of working with IBM Blockchain by looking at research based on Forrester’s TEI methodology, financial model framework, case studies and interviews.

Blockchain technology and its capabilities

Get a practical guide to understand and evaluate how blockchain technology can transform your organization’s business processes and models.

Consumer market segments

Be inspired by how the IBM Food Trust ecosystem of producers, suppliers, retailers and more are creating a smarter, safer, more sustainable food system for us all.

Blockchain services 2020 vendor assessment

Read IDC’s comprehensive assessment of worldwide blockchain services vendors in the marketplace.

Enterprise blockchain FAQ

Find answers to your top questions about enterprise blockchain, including why to use a blockchain platform, if it will fit your IT infrastructure, performance, availability, security and data privacy.

Next steps