Blockchain for Advertising & Media

Overview

Blockchain brings a new day to media, entertainment and advertising

Digital media has changed the world for consumers, artists and brands — yet major business problems persist. The United States economy loses USD 12.5 billion in total output each year from online music theft.¹ The potential for fraud has become more prevalent with the growth of online ticket sales compounding at a rate of 19% annually. And online advertising fraud costs companies at least USD 19 billion annually.²

The solution is IBM® Blockchain. Discover how we bring complete transparency to digital transactions with immutable, distributed ledgers delivering newfound trust to media, entertainment and advertising – while reducing costs, eliminating intermediaries and unleashing new value across supply chains.

Learn how to enforce accountability in media with blockchain (465 KB) 

Benefits

Eliminate fraud

Digitally record media purchases on a shared, immutable ledger.

Reduce costs

Streamline inventory management, billing and invoicing.

Increase transparency

Automate royalty payments, verify digital supply chain participants and more.

What’s blockchain’s potential ROI in media and advertising?

Blockchain technology and market overview
Financial model framework
Projecting new revenue and savings
Expanded economic impact and analysis of costs
Sample organization calculation and financial summary

Download Forrester Total Economic Impact™ of IBM Blockchain →

Watch the webinar: Explore the ROI of blockchain technology →

Blockchain consulting and services

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You need more than a great idea to achieve blockchain success. Learn how you can tap into outcome-driven network design principles to enable transformation of media, entertainment and advertising companies, networks and ecosystems.

Case studies

Mediaocean is revolutionizing media and advertising

Bill Wise, Founding CEO, discusses how Mediaocean and IBM Blockchain are leading a network of advertising agencies, digital supply chain professionals, and media partners to tackle the problem of online ad fraud.

a mixer and DJ console, and the concept of disco, entertainment.

True Tickets is rocking the music industry

True Tickets and IBM Blockchain are putting concert tickets on an immutable ledger to fight fraud, eliminate extra fees and create a more secure, streamlined supply chain from artists to their fans.

Reopening venues with contactless blockchain ticketing

A public theater in Florida is staying vital during the pandemic by offering smaller, pop-up, and virtual programming — and will use the True Tickets service to provide secure contactless digital ticketing, enabled by the IBM Blockchain Platform.

Safe.press delivers trust with blockchain

Protecting your brand against fake news and online disinformation is harder than ever. Developed by Block Expert, Safe.press is an innovative platform that uses IBM Blockchain technology to authenticate news sources with a single click. (199 KB)

Resources

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Learn the basics and benefits of blockchain

Learn from the ground up what blockchain is all about and how it can benefit your organization. At no cost to you, download a copy of IBM’s Blockchain for Dummies guide.

Network and digital transformation for TME

Learn how 5G and Edge Computing will be impacting life and business operations in telecom, media, and entertainment.

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Writing new chapters in business

Across advertising, music, movies, TV, gaming and more, learn how clients are using IBM Blockchain to disrupt their industries and reshape the way they do business. (205 KB)

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Answers to your top questions about enterprise blockchain

The answers to top questions, including: Why use a blockchain platform? Why Hyperledger Fabric? Why permissioned blockchain? Public or private? And more…

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The benefits of blockchain in action

Enjoy these ten stories of how our clients are revolutionizing their organizations by using IBM Blockchain.

Transforming the media and entertainment industry

Gain market share and meet today’s consumer demands with the latest technologies to create content and build personalized experiences.

Next steps

Learn how to get started

No matter where you are on your blockchain journey, IBM can help you take the right next step. Learn how you can get started with IBM Blockchain.

Get started with blockchain

Blockchain consulting and services

Leverage industry leading expertise and find a shorter path to innovation. Benefit from joining established networks or build and scale your own along side experts.

Explore blockchain consulting and services