Blockchain brings a new day to media, entertainment and advertising
Digital media has changed the world for consumers, artists and brands — yet major business problems persist. The United States economy loses USD 12.5 billion in total output each year from online music theft.¹ The potential for fraud has become more prevalent with the growth of online ticket sales compounding at a rate of 19% annually.² And online advertising fraud costs companies at least USD 19 billion annually.³
The solution is IBM® Blockchain. Discover how we bring complete transparency to digital transactions with immutable, distributed ledgers delivering newfound trust to media, entertainment and advertising – while reducing costs, eliminating intermediaries and unleashing new value across supply chains.
What’s blockchain’s potential ROI in media and advertising?
- Blockchain technology and market overview
- Financial model framework
- Projecting new revenue and savings
- Expanded economic impact and analysis of costs
- Sample organization calculation and financial summary
Download Forrester Total Economic Impact™ of IBM Blockchain →
Watch the webinar: Explore the ROI of blockchain technology →
Case studies
Resources
Footnotes
¹ The True Cost of Sound Recording Piracy to the U.S. Economy. (link resides outside ibm.com)
² Our New Report on CNP Fraud in Event Ticket Sales. (link resides outside ibm.com)
³ Ad Fraud to Cost Advertisers $19 billion USD in 2018. (link resides outside ibm.com)