Blockchain in media, entertainment and advertising

How blockchain is transforming online ad buying, online ticketing, rights management and much more.

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Overview

Blockchain brings a new day to media, entertainment and advertising

Digital media has changed the world for consumers, artists and brands — yet major business problems persist. The United States economy loses USD 12.5 billion in total output each year from online music theft.¹ The potential for fraud has become more prevalent with the growth of online ticket sales compounding at a rate of 19% annually.² And online advertising fraud costs companies at least USD 19 billion annually.³

The solution is IBM® Blockchain. Discover how we bring complete transparency to digital transactions with immutable, distributed ledgers delivering newfound trust to media, entertainment and advertising – while reducing costs, eliminating intermediaries and unleashing new value across supply chains.


Benefits

Eliminate fraud Digitally record media purchases on a shared, immutable ledger. Reduce costs Streamline inventory management, billing and invoicing. Increase transparency Automate royalty payments, verify digital supply chain participants and more.

What’s blockchain’s potential ROI in media and advertising?

  • Blockchain technology and market overview
  • Financial model framework
  • Projecting new revenue and savings
  • Expanded economic impact and analysis of costs
  • Sample organization calculation and financial summary

 

Download Forrester Total Economic Impact™ of IBM Blockchain →

Watch the webinar: Explore the ROI of blockchain technology →


Next steps

Learn how to get started

No matter where you are on your blockchain journey, IBM can help you take the right next step. Learn how you can get started with IBM Blockchain.

Blockchain consulting and services

Leverage industry leading expertise and find a shorter path to innovation.  Benefit from joining established networks or build and scale your own along side experts.

Connect with an expert

Contact a representative and get help with questions on how to start you blockchain journey.

Blockchain use cases

Be inspired by how innovators are transforming their businesses through use cases built on the IBM Blockchain Platform.

Footnotes