A new day in media, entertainment and advertising
Digital media has changed the world for consumers, artists and brands – yet major business problems persist. The U.S. economy loses $12.5 billion in total output each year from online music theft.¹ Fraud rates for digital tickets are twice those for printed ones.² And online advertising fraud costs companies at least $19 billion annually.³
The solution is IBM Blockchain. Discover how we bring complete transparency to digital transactions with immutable, distributed ledgers delivering newfound trust to media, entertainment and advertising – while reducing costs, eliminating intermediaries and unleashing new value across supply chains.
Learn how to enforce accountability in media with blockchain (454 KB)
How your business can benefit
Eliminate fraud
Digitally record media purchases on a shared, immutable ledger.
Reduce costs
Streamline inventory management, billing and invoicing.
Increase transparency
Automate royalty payments, verify digital supply chain participants and more.
What’s the potential ROI of IBM Blockchain?
We commissioned a Forrester Total Economic Impact™ (TEI) report to help you identify the cost, benefits, flexibilities and risk factors of working with IBM Blockchain. The research is based on Forrester’s TEI methodology, financial model framework and case studies, plus interviews with IBM Blockchain stakeholders and customers. Register now to watch our latest webinar and read the report to project your cost savings and the business benefits of working with IBM Blockchain.
Why IBM Blockchain
IBM is a leader in blockchain for business. We advise clients on how this new technology will solve current supply chain and transparency issues in the world of media, entertainment, and advertising. And IBM is making significant contributions to The Linux Foundation and their open source Hyperledger technology, on which the IBM Blockchain Platform is built.
“It was the combination of taking the technology solutions as well as the market solutions [of IBM]…that makes this a special partnership”
—Bill Wise, CEO, Mediaocean
Featured network success
Restoring transparency to digital media supply chains
Learn how Mediaocean and IBM Blockchain are leading a network of advertising agencies, digital supply chain professionals and media partners to tackle the problem of online ad fraud.
Rocking the music industry and revolutionizing ticket buying
Startup True Tickets and IBM Blockchain are putting concert tickets on an immutable ledger to fight fraud, eliminate extra fees and create a more secure, streamlined supply chain from artists to their fans.
Insights and resources from IBM Blockchain
Removing fraud from online advertising
Blockchain addresses trust, control and arbitrage concerns in the supply chain to help restore billions lost to middlemen and fraud. Learn why blockchain is the new black for media buying.
Writing new chapters in business
Across advertising, music, movies, TV, gaming and more, learn how clients are using IBM Blockchain to disrupt their industries and reshape the way they do business.
How to be a blockchain founder
Gain insight from business leaders to learn how to convene and govern a network where all participants derive newfound – and lasting – value.
Learn from today’s successful blockchain networks
Understand lessons learned and best practices from early adopters who are leading blockchain business networks.
What will we solve together?
Let’s create networks and solutions that will make the media, entertainment and advertising industries more transparent, efficient and fair to everyone involved.
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