Blockchain in media, entertainment and advertising
How blockchain is transforming online ad buying, online ticketing, rights management and much more.
Overview
Blockchain brings a new day to media, entertainment and advertising
Digital media has changed the world for consumers, artists and brands – yet major business problems persist. The U.S. economy loses $12.5 billion USD in total output each year from online music theft.¹ Fraud rates for digital tickets are twice those for printed ones.² And online advertising fraud costs companies at least $19 billion USD annually.³
The solution is IBM® Blockchain. Discover how we bring complete transparency to digital transactions with immutable, distributed ledgers delivering newfound trust to media, entertainment and advertising – while reducing costs, eliminating intermediaries and unleashing new value across supply chains.
Benefits
Eliminate fraud
Digitally record media purchases on a shared, immutable ledger.
Reduce costs
Streamline inventory management, billing and invoicing.
Increase transparency
Automate royalty payments, verify digital supply chain participants and more.
What’s blockchain’s potential ROI in media and advertising?
Discover the positive impact Forrester says IBM Blockchain can have on your business. This report includes:
- Blockchain technology and market overview
- Financial model framework
- Projecting new revenue and savings
- Expanded economic impact and analysis of costs
- Sample organization calculation and financial summary
Why IBM Blockchain
Work with a leader
IBM is a leader in blockchain for business. We advise clients on how this new technology will solve current supply chain and transparency issues in the world of media, entertainment, and advertising. And IBM is making significant contributions to The Linux Foundation and their open source Hyperledger technology, on which the IBM Blockchain Platform is built.
Case studies
Mediaocean is revolutionizing media and advertising
Bill Wise, Founding CEO, discusses how Mediaocean and IBM Blockchain are leading a network of advertising agencies, digital supply chain professionals, and media partners to tackle the problem of online ad fraud.
True Tickets is rocking the music industry
True Tickets and IBM Blockchain are putting concert tickets on an immutable ledger to fight fraud, eliminate extra fees and create a more secure, streamlined supply chain from artists to their fans.
Reopening venues with contactless blockchain ticketing
A public theater in Florida is staying vital during the pandemic by offering smaller, pop-up, and virtual programming — and will use the True Tickets service to provide secure contactless digital ticketing, enabled by the IBM Blockchain Platform.
The technology solutions as well as the market solutions [of IBM]… make this a special partnership.
— Bill Wise, CEO, Mediaocean
Schedule a free 1-on-1 consultation with a blockchain expert to discuss your business needs
Blockchain consulting and services
IBM Blockchain Services
You need more than a great idea to achieve breakthrough success. IBM Blockchain Services and our consultants use outcome-driven network design principles to enable transformation of media, entertainment, and advertising companies, networks, and ecosystems.
Resources
Learn the basics and benefits of blockchain
Learn from the ground up what blockchain is all about and how it can benefit your organization. At no cost to you, download a copy of IBM’s Blockchain for Dummies guide.
Network and digital transformation for TME
Learn how 5G and Edge Computing will be impacting life and business operations in telecom, media, and entertainment.
Writing new chapters in business
Across advertising, music, movies, TV, gaming and more, learn how clients are using IBM Blockchain to disrupt their industries and reshape the way they do business.
Answers to your top questions about enterprise blockchain
The answers to top questions, including: Why use a blockchain platform? Why Hyperledger Fabric? Why permissioned blockchain? Public or private? And more…
The benefits of blockchain in action
Enjoy these ten stories of how our clients are revolutionizing their organizations by using IBM Blockchain.
Transforming the media and entertainment industry
Gain market share and meet today’s consumer demands with the latest technologies to create content and build personalized experiences.