Overview
Customer delight made simple
Enterprises are challenged with consolidating, structuring and providing customer data accessibility across organizational silos. Customer 360 solutions from IBM Cloud Pak for Data® breaks down silos and makes data more trusted, secure and governed. Spend more time applying AI and analytics and less time searching for quality data.
How it’s used
Data discovery and cataloging
Data discovery and cataloging
Enable data professionals to quickly find the most appropriate data for any analytical or business purpose.
Common identifier resolution
Common identifier resolution
Resolve duplicate person or organization data to a single 360-degree record for analytics and new models.
Data visualization
Data visualization
Understand the quality and distribution of your data, and quickly transform data to be ready for analytics.
Benefits of Customer 360
Unify your data with trust
Unleash innovation
Deliver business-ready data
Build smarter relationships
Features
Self-service
A one-stop shop to find data and access data for collaboration
Augmented knowledge
A capability that provides a common business understanding of the data
Smart integration
A range of integration styles to extract, ingest, stream, virtualize and transform data
Simplified entity matching
Built-in machine learning (ML) expedites the process of configuring and tuning partially matching algorithms
Unified lifecycle
An end-to-end lifecycle to compose, build, test, deploy and manage various aspects of the data
Get the trial at no cost
Access customer data across sources using a data fabric.
We’re using deeper, more personalized insights into our customers’ needs to shape every aspect of how we interact with them.
Alejandro Valenzuela del Rio
CEO
Grupo Financiero Banorte
Customer 360 solutions
IBM Match 360 with Watson
Establish a single, trusted, 360-degree view of your customers, and improve trust in AI pipelines.
IBM Watson® Query
Simplify your data landscape with a universal query engine that accesses disparate data sources.
IBM Watson® Knowledge Catalog
Activate business-ready data for AI and analytics with intelligent cataloging, backed by active metadata and policy management.
Resources
The Data Differentiator: A guide for leaders
Explore the strategic steps to design and implement a data strategy that drives business advantage.
2021 Gartner Peer Insights Customer Choice
See why this Customer 360 solution is a Customers’ Choice in the Gartner “Voice of the Customer” report.
Four use cases defining the new wave of data management
See which topics are most pressing and how a data fabric can help.