What it can do for your business

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

Watson Real-Time Personalization

Acquire more contacts

Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand.

Enhance customer experience

Enhance customer experiences by delivering personalized content, based on the rules and data you have.

Boost marketing effectiveness

Use the power of cognitive to learn from every customer interaction and continually improve your customer engagement.

Key features

Visual personalization management

Offers a marketer-friendly visual personalization editor that allows you to select a zone on a web page and establish personalization rules and content.

Visual personalization management

Offers a marketer-friendly visual personalization editor that allows you to select a zone on a web page and establish personalization rules and content.

Targeted content delivery

Allows marketers to track web behaviors for known and anonymous visitors and deliver the most relevant content.

Targeted content delivery

Allows marketers to track web behaviors for known and anonymous visitors and deliver the most relevant content.

Cognitive personalization

Learns through each interaction and delivers the right content to each visitor within the context of their previous brand interactions.

Cognitive personalization

Learns through each interaction and delivers the right content to each visitor within the context of their previous brand interactions.

    Visual personalization management

    Offers a marketer-friendly visual personalization editor that allows you to select a zone on a web page and establish personalization rules and content.

    Targeted content delivery

    Allows marketers to track web behaviors for known and anonymous visitors and deliver the most relevant content.

    Cognitive personalization

    Learns through each interaction and delivers the right content to each visitor within the context of their previous brand interactions.

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2-339-4242 Priority Code: Commerce

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