Create customized behavior and location-based offers

A retail company is looking for new ways to increase sales in their brick-and-mortar stores. To entice customers with offers they find relevant, the retailer must use APIs to unlock information from a variety of sources including past purchases, geo-positioning data, seasonal trends and inventory. 

Company leaders want to bring this data together by using APIs and application integration, allowing them to instantly create unique offers and personalized customer experiences.

Screen capture demonstrating how IBM Cloud Integration helps manage server activity with App Connect
Screen capture illustrating how IBM Cloud Integration modularizes new data with API Connect.

Power digital transformation with APIs

Give your DevOps team the tools to modularize how data is joined.

Mine your ERP, analytics and data lakes

Use application integration technology to connect systems and create RESTful interfaces using JSON.

Screen capture demonstrating application integration technology and how it’s used to connect systems and create RESTful interfaces using JSON.
Screen capture showing how IBM Cloud Integration works to help secure and govern APIs.

Secure and govern APIs

API management can help secure and govern APIs when geo-targeting.

Trigger specialized promotions

Application integration manages how your API data is gathered. Rules determine if a customer event qualifies for a special promotion. If so, the integration layer signals the applicable promotion back to the customer’s phone.

Screen capture showing how application integration manages API data gathering.

Watch how it works

See how easy it is to integrate apps, share and secure APIs and take control of your API ecosystem while propelling your API strategy forward.