What it can do for your business

Insurers can build policyholder insight based on behavioral data drawn from internal and external data sources. Insurers will be able to fully utilize their customer data in a more meaningful way. The solution is a customizable, advanced analytics solution that delivers predictive and cognitive models, plus pre-configured dashboards and pre-loaded customer segments based on our extensive policyholder research. Insurers can also load their own pre-defined segments. The solution empowers key decision makers to analyze their data then act quickly on the insight from their analysis.

Understand your customer better

Create dynamic segmentation to gain insights on customer opportunities and risks. Fine tune segmentation for more personalized offers and engagement.

Increase Business Profits

Drive business profitability by building a robust policy holder cognitive analytics model and empower everyone in the organization to make smarter decisions.

Increase key retention metrics

Identify retention initiatives at key interaction points and enable each channel with retention actions customized for each policyholder.

Drive customer loyalty

Anticipate customer needs. Determine customer life events across the lifecycle of the customer relationship to drive deeper connection & loyalty.

Key features

  • Dynamic customer segmentation
  • Pre-built Industry advanced analytics models
  • Self-learning cognitive models via Watson APIs
  • Pre-integrated analytics & customizable models

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security