Browse our Marketing and sales categories

Campaign management

Featured

Segment, target and manage multi-channel marketing messages and programs

View all products

Featured

IBM Campaign

IBM Campaign is the solution sophisticated marketers use for omnichannel campaign management across the largest customer databases. Use IBM Campaign with Watson Campaign Automation for an end-to-end campaign management and digital execution solution.

 

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

Content marketing

Featured

Create, publish and distribute content that supports your marketing goals and strategy

View all products

Featured

IBM Watson Content Hub

Create and deliver engaging digital experiences with our cloud-based, cognitive-powered web content management service.

 

Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

Digital marketing

Featured

Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

View all products

Featured

IBM Digital Experience Manager

IBM Digital Experience Manager platform empowers you to create, manage and deliver engaging omnichannel digital customer experiences to virtually all audiences.

 

IBM Watson Content Hub

Create and deliver engaging digital experiences with our cloud-based, cognitive-powered web content management service.

Lead management

Featured

Use advanced systems and best practices to improve marketing campaigns and consumer advertising

View all products

Featured

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

 

IBM Campaign

IBM Campaign is the solution sophisticated marketers use for omnichannel campaign management across the largest customer databases. Use IBM Campaign with Watson Campaign Automation for an end-to-end campaign management and digital execution solution.

Loyalty management

Featured

Find out who your best customers are and how to keep them

View all products

Featured

Watson Assistant

Quickly build and deploy chatbots and virtual agents across a variety of channels including mobile devices, messaging platforms and robots

 

Watson Marketing Solutions

Learn how Watson Marketing solutions powered by an AI marketing platform can enable brands to drive customer loyalty and work smarter

Personalization

Featured

Use data to deliver tactics and communications more directly relevant to customers for better customer experience

View all products

Featured

Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

 

IBM Interact

IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.

Sales

Featured

Track sales activity or amount of goods and services sold over a period of time

View all products

Featured

IBM Configure, Price, Quote

IBM CPQ transforms and automates configuration, pricing, and quoting of complex products and services.

 

IBM Dynamic Pricing

Create and optimize dynamic pricing strategies in real time to out-price the competition. Free trial available.