Feature spotlights

Rich, prebuilt analytics

Prebuilt, predictive analytic models designed to support key marketing objectives allow marketers to gain instant insights into customer trends and predicted behaviors.

Insights explained in natural language

Outcomes of the analysis are depicted graphically, while key predictors (the reasons behind the recommendations) are presented in natural language – no complicated math to understand.

Recommended target audiences

Automatically identifies high priority, high-impact target audiences based on key behavioral drivers.

Custom audience builder based on AI-powered insights

The highly visual, interactive user interface allows marketers to experience insights in a contextual way and create simple or even advanced segments utilizing complex and robust queries.

Swift export of audience lists for execution

Audience lists are pushed in one-click to Watson Campaign Automation or (Standard Edition only) to IBM Universal Behavior Exchange for execution through any campaign platform.

Automated data and model refresh

Dynamic segment profiling enables you to create meaningful segments for targeting every time, while also automatically refreshing audience memberships.

Technical details

Software requirements

Google Chrome 51 and above with JavaScript enabled.

    Hardware requirements

    There are no hardware requirements for this product.

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