Smarter Marketing with the new IBM Marketing Operations

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
IBM Marketing Operations

Bring your campaigns to market faster

Quickly execute your marketing campaigns. Accelerate the launch of campaigns by integrating planning, execution and process reporting into a single platform.

Promote best practices across teams

Leverage shared digital assets to improve performance, ensure consistency and promote best practices across your marketing enterprise by sharing and reusing marketing assets, data and information.

Control and reduce costs and expenses

Manage marketing expenses in one place to more easily control and lower costs. Central visibility into and control over marketing budgets and expenses helps marketing teams learn where to invest.

Make better marketing budget decisions

Easily assess the impact of budget decisions by creating and allocating budgets, defining performance objectives and adjusting plans. Quickly understand the impact of increasing or reducing spend.

Key Features

  • Integrated planning management
  • Robust asset library
  • Centralized expense management
  • Complete set of budgeting and forecasting tools
  • Streamlined Out of Office capabilities
  • Integrated alerts

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Budget analysis summary
Budget analysis summary
Marketing operations dashboard
Marketing operations dashboard
Manage and review alerts
Manage and review alerts
Out of Office workflow management
Out of Office workflow management

Learn more

Buy now and get started