Smarter Marketing with the new IBM Marketing Operations
Bring your campaigns to market faster
Quickly execute your marketing campaigns. Accelerate the launch of campaigns by integrating planning, execution and process reporting into a single platform.
Promote best practices across teams
Leverage shared digital assets to improve performance, ensure consistency and promote best practices across your marketing enterprise by sharing and reusing marketing assets, data and information.
Control and reduce costs and expenses
Manage marketing expenses in one place to more easily control and lower costs. Central visibility into and control over marketing budgets and expenses helps marketing teams learn where to invest.
Make better marketing budget decisions
Easily assess the impact of budget decisions by creating and allocating budgets, defining performance objectives and adjusting plans. Quickly understand the impact of increasing or reducing spend.
- Integrated planning management
- Robust asset library
- Centralized expense management
- Complete set of budgeting and forecasting tools
- Streamlined Out of Office capabilities
- Integrated alerts