Smarter campaigns across channels

Watson Campaign Automation is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Design and automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Cognitive analytics

Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.

Provides faster time to ROI

Connect your marketing ecosystem and stay agile with a scalable, cloud-based platform that integrates with your customer sources and tools.

Key features

  • Multi-channel campaign automation
  • Email, mobile push, SMS, social
  • Lead management and scoring
  • Customer journey building
  • AI-powered Marketing Assistant
  • Performance insights and reporting
  • Planning and budgeting (performance management)
  • Personalization and A/B/n testing

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Campaign automation
Campaign automation
Email, mobile and social marketing
Email, mobile and social marketing
Lead management
Lead management
Journey design
Journey design

Which option is right for you?

  • Essentials

    Create a single customer view and deliver personalized digital interactions across all channels.

  • Standard

    Build deeper customer relationships through consistent digital experiences that drive customer advocacy.

  • Premium

    Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.

See how it works

Buy now and get started