Exchange customer data in real time

IBM® Universal Behavior Exchange (UBX) helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The UBX ecosystem enables marketers with near real-time customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way.

Connect your ecosystem

Gain a holistic view of your customers in real time to create organic, meaningful interactions.

Control your data

Remain in control of your owned and linked data to maintain full security.

Always be agile

Fully use your tech investments and allow them to evolve with your needs.

Leverage your data

Integrate your data to fully harness the power of Watson to make better, informed decisions.

Save time and money

Save money, time and valuable resources by avoiding costly and time-intensive custom integrations and ongoing IT maintenance.

Personalize experiences

Truly know your customers throughout their entire journey with your brand.

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

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Connect Solutions
Connect Solutions
Share Audiences
Share Audiences
Share Events
Share Events
Integrate More Easily
Integrate More Easily

Which option is right for you?

  • Essentials

    Create real-time data exchanges across IBM applications and IBM Business Partner applications at no charge.

  • Standard

    Create real-time data exchanges across IBM applications, IBM Business Partner applications and client-owned applications.

See how it works

Buy now and get started