Transform your client experience

Today acquiring new customers, driving revenue and improving customer experience in a competitive market is an enormous task. With AI, you can deliver optimized, personalized and consistent customer experiences – at scale.  Depending on the path you choose, IBM offers an open-ecosystem approach with AI-Powered, user-centric solutions to meet your needs. IBM helps you in every channel in the customer journey to deliver happiness to your customers again, and again and again.

Marketers need to grow the business, equip their teams, and be the voice of their ever-demanding customer. High customer expectations and not enough time in the day to meet them prevent marketers from being marketers. You want to enable personalized marketing or understand your customer's behaviour and journey.

Driving omni-channel initiatives, amidst higher customer expectations on fulfillment and delivery - with supply chains becoming complex and cost-intensive - achieving end to end supply chain visibility is critical. You are aiming at fulfilling the perfect order through Order Management; and you want insight-filled visibility across your Supply Chain.

Delight your customers - Put AI to work

Engage: Build the Funnel and drive revenue

Watson Marketing is an AI-powered digital marketing platform, it helps engage more customers, use data to know your audiences and customers better, and deliver personalized content and offers.

Puts the power of data insights in the hands of the marketer to design smarter campaigns that exceed your customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more.

Now, Marketers can work smarter with Watson Marketing.

Convert and Fulfil: Deliver the brand promise

Use Watson Supply Chain to convert audiences to buyers, make more fulfilment promises and profitably deliver the perfect order thus keep your brand’s promise.
It’s an AI-enabled digital business network that streamlines connectivity and deepens B2B transaction lifecycle visibility. You can predict, quickly assess and more effectively mitigate disruptions to optimize your supply chain performance. Helps execute and coordinate order orchestration processes across your extended supply chain network.

ING Direct went from building campaigns in six days to rolling out complete campaigns in just three days — through AI-powered automation.

Learn how ING increases conversion rates

Lenovo uncovers hidden opportunities to cut operational costs and drive incremental revenue.

Read the Lenovo story

Transform CX with AI: Being Personal, Seamless & Relevant

Marketing, Watson Marketing – To take a leap towards the journey of AI we brought AI Inspiration Series to India.