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Watson Marketing Insights Overview Video

Learn how AI-powered recommendations helps marketers understand and anticipate customer behaviors.

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The Forrester Wave™: Customer Analytics Solutions, Q2 2018

IBM Watson Marketing is a leader in the Forrester Wave™: Customer Analytics Solutions report

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White papers

Get business guidance and best practices for using this product.

Change the way you see your customers

This smart-paper helps you see how advanced analytics can help you get ahead of your customers.

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The Power of Cognitive Marketing: IBM Watson Marketing Insights

An introduction to IBM Watson Marketing Insights and a look at its business value, key components and basic architecture.

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Other resources

Learn more about how this product can help your business.

Watson Marketing Insights Overview Video

Learn how AI-powered recommendations helps marketers understand and anticipate customer behaviors.

Watch the video

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

IBM Watson Marketing is a leader in the Forrester Wave™: Customer Analytics Solutions report

Read the analyst report

Georgia Aquarium Case Study

Learn how Georgia Aquarium is looking to use Watson Marketing Insights to refine its customer segments

Go to the case study

IBM Watson Marketing Insights

Learn how to deepen your understanding of customers and predict behaviors to increase the success of targeted interactions.

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