What is data warehousing today?

The foundation of a modern data warehousing architecture is the Hybrid Data Warehouse or Logical Data Warehouse (LDW). A Hybrid Data Warehouse, is comprised of multiple data warehousing technologies and platforms so that the right workload is running on the right technology. From Hadoop to on-premises analytical engines to cloud-based data stores, the LDW helps you support proactive decision making, reduce costs, streamline processes, and increase business user agility.

Explore a new breed of data warehouse in this Aberdeen Report: The Hybrid Data Warehouse, Fluid, Flexible, and Formidable

Data warehousing in action


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dashDB: The power of data warehousing in the cloud (02:18)

dashDB Local takes hybrid data warehousing to the next level (02:59)

Harness the power of Big Data with BigInsights on Cloud: (01:50)

IBM PureData System for Analytics, Powered by Netezza Technology (02:04)

How to use data warehousing

Data warehousing resources


IBM data warehouse solutions

IBM solutions can provide a low-risk approach to hybrid data warehousing, tapping into cloud services to extend on-premises resources.


IBM Fluid Query eases the way

Create insights from data that is found across a wide variety of sources in a Logical Data Warehouse environment.


Cloud-based data warehousing best practices

TDWI Checklist Report: Data Warehousing in the Cloud.

Client success stories


Premier Healthcare Alliance

Premier Healthcare Alliance achieves exponential improvements in query processing to ensure better and faster patient care.

 Watch the story

Avnet, Inc

Avnet breaks through barriers and makes deep insights available to everyone.

 Read the story

Constant Contact

Constant Contact increases client campaign effectiveness by almost 25 percent.

 Watch the story

Contact an IBM Data Warehousing expert