Use predictive analytics and cognitive computing to anticipate problems, inform consumers of what to expect and know the additional services that will appeal to them. Analyze voice, SMS and smartphone app data in real-time to measure and improve the customer experience across all channels and services.
A perfect match of network and customer data
"With the help of the IBM’s Customer Network Analytics Platform, we were able to make the perfect match between what we already have in place coming from the network and what we already also had in regards to the customer information and the data plans, the voice plans. " Rodolfo Carlos López Lozano, Project Manager, Telefónica México