Social Media Insight for Retail
Social Media Insight for Retail curates unstructured and structured data from various sources like Twitter, Facebook, call centers, customer surveys and product reviews, to measure, monitor, and understand what is being said about categories, products and stores. The analysis of that data provides insights into customer perception of value, quality, and convenience, allowing merchants and marketers to have deeper insights right down to the item level.
How can merchants, marketers and planners gain a better understanding of the “why” and not just the “what” of customer behavior so they can improve merchandising decisions?
Associazione Amici Via della Spiga uses analytics to improve business decisions and uncover opportunities.
Social Media Insight for Retail provides a robust retail analysis of customer sentiment related to attributes like quality, convenience, and price - at the item level:
- Leverage social insights, call centers, customer surveys and product reviews to make price, promotion, and assortment decisions.
- Monitor changes in customer perception about brand and products.
- Provide insights about customer preferences at the category, department and item levels.
- Identify social trends and respond quickly to improve inventory turnover and sales.
- Gain insights into quality and value perceptions to improve customer satisfaction and loyalty.
Solution
Social Media Insight for Retail
Data is fueling the insight economy, transforming industries and professions. Retailers must embrace this change, finding new ways to engage and fulfill consumer demand through smart and innovative use of today’s data deluge.
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The My Alerts view highlights your predetermined priority categories by product line. The report is arranged in a simple, easy-to-read format.
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The Buzz view shows the user key recent consumer commentary across social channels. The relative impact of each trending conversation is evident in the straightforward graphic display.
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The Topic Keywords, or “Word Cloud” view provides clear feedback on current social channel conversations. This can be viewed by specific product departments, categories and even SKU.
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The Sentiment Trend view scores products based upon current social channel conversations by taking into account how recent reviews have been posted. This view also considers the relative influence of the authors.
Social Media Insight Features
Display a customized dashboard for merchants, marketers, and planners
Leverage social insights, call centers, customer surveys product reviews to make price, promotion and assortment decisions
Monitor changes in customer sentiment about brand and products
Provide insights at the category, department and item levels
Get in Touch with Us
Contact us to learn more about Social Merchandising for Retail and our other IBM industry solutions.
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